EAST LANSING, Mich. — For women, shopping is more than just buying stuff. For some it can be therapeutic, for others a time to socialize, or for some a challenge to find the right product at the right price.
Michigan State University’s Patricia Huddleston is co-author of a new book, “Consumer Behavior: Women and Shopping,” which looks at the reasons why women go shopping, as well as provides a history of how shopping has evolved over the years. (more…)
EAST LANSING, Mich. — Thanks to Michigan State University, a sweet partnership has helped resurrect Michigan’s $444 million sugar beet industry.
In 1996 the industry was in peril. Yields hit an all-time low due to pest, disease and production issues that greatly reduced crop health. Farmers were looking to get out of sugar beet farming and switch to more profitable crops. Industry representatives reached out to MSU to help solve the problem. (more…)
EAST LANSING, Mich. — While recent studies have shown long-term exposure to estrogen can be a danger to women – overturning physicians’ long-held beliefs that the hormone was good for their patients’ hearts – the process by which estrogen induces high blood pressure was unclear.
In a new study, Michigan State University researchers found long-term estrogen exposure generates excessive levels of the compound superoxide, which causes stress in the body. The buildup of this compound occurs in an area of the brain that is crucial to regulating blood pressure, suggesting that the estrogen-induced buildup causes increased blood pressure. (more…)
EAST LANSING, Mich. — Can’t find anyone to exercise with? Don’t despair: New research from Michigan State University reveals working out with a virtual partner improves motivation during exercise.
The study led by Deborah Feltz, chairperson of MSU’s Department of Kinesiology, is the first to investigate the Kohler effect on motivation in health video games; that phenomenon explains why inferior team members perform better in a group than they would by themselves. (more…)
EAST LANSING, Mich. — In a head-to-head battle of harvesting the sun’s energy, solar cells beat plants, according to a new paper in Science. But scientists think they can even up the playing field, says Michigan State University researcher David Kramer.
Plants are less efficient at capturing the energy in sunlight than solar cells mostly because they have too much evolutionary baggage. Plants have to power a living thing, whereas solar cells only have to send electricity down a wire. This is a big difference because if photosynthesis makes a mistake, it makes toxic byproducts that kill the organism. Photosynthesis has to be conservative to avoid killing the organisms it powers. (more…)
EAST LANSING, Mich. — In a sweeping study of a huge swath of Michigan’s Upper Peninsula, Michigan State University researchers document that in many places the sugar maple saplings that should be thriving following harvesting are instead ending up as a deer buffet. This means the hardwood forests are not regenerating.
Since the 1950s, sustainability in northern hardwood forests was achieved by chopping down trees in small clumps to naturally make room for new ones to spring up. Early experiments with single-tree and group selection logging found that desirable species like sugar maples did a great job of regenerating in the sunny, rain-drenched harvest gaps – theoretically eliminating the need to replant. (more…)
EAST LANSING, Mich. — Think social network games are just for kids? A recent Michigan State University study found that many adults are playing games such as Facebook’s “Farmville” to help initiate, develop and maintain relationships.
The MSU team of researchers interviewed a number of Facebook users between the ages of 25 and 55, said Yvette Wohn, a doctoral student in the Department of Telecommunication, Information Studies and Media who led the study.
“The interesting thing is that we were asking people how they use Facebook to manage their different relationships,” she said. “Surprisingly, all but one person talked about playing games as one of their relationship-management strategies.” (more…)
EAST LANSING, Mich. — Most college students in the United States do not grasp the scientific basis of the carbon cycle – an essential skill in understanding the causes and consequences of climate change, according to research published in the January issue of BioScience.
The study, whose authors include several current and former researchers from Michigan State University, calls for a new way of teaching – and, ultimately, comprehending – fundamental scientific principles such as the conservation of matter. (more…)