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Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise

By Guest PostJanuary 20, 2011Technologyamericans, Comscore, comscore media metrix, data, demographic characteristics, digital communication, email, email behavior, internet users, mark donovan, Media, mobile devices, mobilens, period of time, smartphone era, smartphone population, social media, web based email sites

*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*

RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits. (more…)

comScore Ranks Among Fastest Growing Companies in North America on Deloitte’s 2010 Technology Fast 500™

By Guest PostOctober 20, 20101 commentTechnologyclean technology, companies, Comscore, deloitte, deloitte & touche llp, deloitte ranking of 500, deloitte technology fast 500, economic environment, life sciences, magid abraham, mark jensen, Media, North America, phil asmundson, Technology, technology fast 500, telecommunications

*Attributes its 154 Percent Revenue Growth Since 2005 to Strong Track Record of Innovation*

RESTON, VA, October 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it ranked on the Technology Fast 500™, Deloitte’s ranking of 500 of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rankings are based on percentage of fiscal year revenue growth during the period from 2005–2009. comScore grew 154 percent during this period. comScore’s President, CEO and co-founder, Dr. Magid Abraham, credits a strong track record of innovation and the exceptional efforts of comScore employees with the company’s 154 percent revenue growth. (more…)

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

By Guest PostOctober 4, 2010Technologyadvertising campaign, ars persuasion score, Comscore, comscore ars, jeff cox, Media, sub-par upfront strategy

*Creative Up to 4 Times More Important than Media Plan*

RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)

A Two-Tier Internet?

By Guest PostAugust 28, 2010Media, Technologycommunications, companies, Google, high bandwidth internet, internet, Media, net neutrality, next generation internet, old Internet, popular websites, verizon

The Internet as you know it is in serious, serious danger. Some of the most powerful communications companies in the world have been involved in negotiations and have been making agreements that would throw net neutrality out the window and would move us toward a two-tier Internet.

So exactly what would that mean?

(more…)

Tag Archives: Media

Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise

comScore Ranks Among Fastest Growing Companies in North America on Deloitte’s 2010 Technology Fast 500™

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

A Two-Tier Internet?