Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise
*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*
RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on 
U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits. (more…)