Tag Archives: Microsoft

From Town Hall Forums to Xbox LIVE, Microsoft Focuses on Involving Young People in the Political Process for 2012 U.S. Presidential Election

Company’s latest efforts are part of an ongoing initiative to close the “opportunity divide” facing the next generation.

REDMOND, Wash. — August 23, 2012 — In the 2008 U.S. presidential campaign, young people emerged as a force to be reckoned with. They canvassed neighborhoods, worked phone banks and, on Election Day itself, streamed to the polls in numbers eclipsed only by the 1972 election. But in 2012 it appears young people may be less engaged in the political process, even though the issues at the forefront — jobs, education, student loan debt — are ones that affect them directly.

Charles Hauser has heard all this firsthand. A student at Johnson C. Smith University in Charlotte, N.C., he admits he doesn’t think his peers are as involved politically as they could be. “I have heard some young people say they don’t feel their votes count,” he says. “I also feel it is harder to be actively involved when there is so much turmoil economically.” (more…)

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In India, 1 in 4 Online Minutes are Spent on Social Networking Sites

Google Sites, Facebook and Yahoo! Sites Lead as Top Destinations in India

comScore to Present Complimentary Webinar on “The Rise of India’s Digital Consumer and What it Means for the Future”

Mumbai, India, August 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study on the top online sites and activities in India from its comScore MMX service. The report found that Google Sites ranked as the top destination in June 2012 reaching nearly 95 percent of the online population, while social networking reigned as the top online activity accounting for 25.2 percent of all online minutes. These findings, among others, will be presented via a complimentary, live webinar titled The Rise of India’s Digital Consumer and What it Means for the Future on Tuesday, August 21. For more information and to register, (more…)

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World’s Top Tech Students Go for It All Down Under

Young technologists are looking to take the world by storm this weekend at the Imagine Cup 2012 Worldwide Finals in Sydney, Australia.

SYDNEY – Wrapped in the flags of their countries, the competitors climb onto the podium, beaming with joy as the cameras flash. They are young, passionate, business-savvy ambassadors of their field.

These aren’t soccer players or high jumpers, but they are no less competitors than the athletes seeking gold medals at the 2012 Summer Games in London. They are the planet’s premiere young technologists. And, to slightly alter an infamous movie line, they’ve come to change the world and chew bubblegum – and they’re all out of bubblegum. (more…)

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Microsoft to Acquire Yammer

Microsoft extends cloud services with best-in-class enterprise social networking.

REDMOND, Wash., and SAN FRANCISCO — Microsoft Corp. and Yammer Inc. today announced that they have entered into a definitive agreement under which Microsoft will acquire Yammer, a leading provider of enterprise social networks, for $1.2 billion in cash. Yammer will join the Microsoft Office Division, led by division President Kurt DelBene, and the team will continue to report to current CEO David Sacks.

“The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love,” said Steve Ballmer, CEO, Microsoft. “Yammer adds a best-in-class enterprise social networking service to Microsoft’s growing portfolio of complementary cloud services.” (more…)

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Microsoft Announces Surface: New Family of PCs for Windows

Microsoft-made hardware to be available starting with release of Windows 8 and Windows RT.

LOS ANGELES — June 18, 2012 — Today at an event in Hollywood, Microsoft unveiled Surface: PCs built to be the ultimate stage for Windows. Company executives showed two Windows tablets and accessories that feature significant advances in industrial design and attention to detail. Surface is designed to seamlessly transition between consumption and creation, without compromise. It delivers the power of amazing software with Windows and the feel of premium hardware in one exciting experience.

Advances in Industrial Design

Conceived, designed and engineered entirely by Microsoft employees, and building on the company’s 30-year history manufacturing hardware, Surface represents a unique vision for the seamless expression of entertainment and creativity. Extensive investment in industrial design and real user experience includes the following highlights: (more…)

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Pottermore, New Website Based on the Hugely Popular Harry Potter Books, Uses Windows Azure to Scale Up to 1 Billion Page Views in First Two Weeks

Windows Azure offered Pottermore the flexibility required to build a massively scalable website in just three months.

REDMOND, Wash. – June 6, 2012 – Eagerly awaiting the launch of Pottermore (www.pottermore.com), the website based on the popular Harry Potter stories, Brittany Talbot and her sister, Priscilla, raced to sign up when the site went live on April 14, 2012.

They weren’t alone. Within hours, thousands of Harry Potter fans were flooding the site and just two weeks after the Pottermore website went live, it received one billion page views, making it one of the most popular sites on the Web. To date, 10 million unique visitors have visited the site, with 25,000 new users signing up every day.

With Harry Potter one of the largest entertainment phenomena of all time, fans of all ages couldn’t wait to experience the world-famous stories, social, and interactive experiences the site offered. “I like being able to go up there and do potions and spells, and walk around where Harry was,” Brittany says. “I read the first book in the first week because I was so excited.” (more…)

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comScore Releases April 2012 U.S. Online Video Rankings

Video Ad Delivery Continues to Soar to New Heights, Representing 1 in 5 Videos Viewed

RESTON, VA, May 18, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 157.7 million unique viewers, followed by Yahoo! Sites with 53.6 million, VEVO with 49.5 million, Facebook.com with 44.3 million and Microsoft Sites with 42.8 million. Nearly 37 billion video views occurred during the month, with Google Sites generating the highest number at 17 billion, followed by Hulu with 901 million and Yahoo! Sites with 742 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7.2 hours) and Hulu (3.8 hours) earning the highest average engagement among the top ten properties. (more…)

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Introducing Genome from Yahoo!, a New Solution Capitalizing on Yahoo!’s Vast Data and Designed to Significantly Improve Online Marketing Campaigns

Data Driven Best-in-Class Technology Uncovers Optimal Targeted Audiences at Scale in a Premium Media Ecosystem

NEW YORK — At Internet Week New York, Yahoo!, the premier digital media company, today announces Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry. Anticipated to be available in July 2012, Genome is the culmination of a strategy that was put in place last year with the display ad agreement with Microsoft and AOL as well as the acquisition of interclick, which Yahoo! acquired in December 2011, to create a next generation audience buying solution with greater targeting and personalization capabilities.

Genome, designed to leverage data to improve advertiser ROI, can provide marketers with actionable insights enabling them to conduct campaigns that help meet their objectives, and overcome an ever-evolving set of industry challenges that include the proliferation of data, fragmentation of technology, and outdated planning and buying techniques. Genome can help marketers organize and navigate the chaos of the data ecosystem while delivering results that can build brand value, increase conversion rates, and grow revenue. Genome combines the best of the technology, data, analytics and media from Yahoo! and interclick; from Yahoo! — premium media and unmatched user data with proven targeting capabilities— and interclick — unified technology stack, third-party data partnerships and expertise in analytics and audiences. (more…)

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