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Yahoo! and Media.net Launch Contextual Ads for Web Publishers

By Guest PostSeptember 27, 2012Technologyadvertising revenue, al echamendi, android, bing network, blackberry phone, canada, contextual ads, divyank turakhia, ios, ipad, iPhone, itouch, Media, online advertising, traffic, united kingdom, united states, web publisher, Yahoo

New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue

SUNNYVALE, Calif. & AUSTIN, Texas — Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

“Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers,” said Al Echamendi, Vice President, Business Development, Yahoo!. “During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.” (more…)

Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision

By Guest PostAugust 6, 2012Technologyadvertisers, android, android tablet, apps, buy, Comscore, comscore mobilens, comscore tablens, consideration factors, device brand, important factors, ipad, kindle fire, mark donovan, network operators, oems, price, publishers, purchase decision, surface tablet, tablens, tablet, us tablet, why

comScore Introduces TabLens™ to Provide Insight into the U.S. Tablet Market

RESTON, VA, August 6, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore TabLens™, its monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

“comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners,” said Mark Donovan, comScore SVP of Mobile. “TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time.” (more…)

New IBM Software Transforms the Digital Experience

By Guest PostJuly 13, 2012Technologyandroid, cios, cmos, digital marketing, england lawn, Facebook, ibm, ibm intranet, ibm software, ipad, iPhone, michel min, mick desmond, mobile commerce, mobile devices, omron, ozone intranet, slamtracker, Social networking, software, tennis club, Twitter, website, wimbledon

Delivers New Interactive Online Experience for 16 Million Tennis Fans on wimbledon.com

ARMONK, NY – 13 Jul 2012: IBM today announced new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.

The new software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create exceptional Web experiences. As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences. (more…)

Web Tool, Phone App Pinpoint Tsunami Dangers, Quick Getaway Routes

By Guest PostMarch 23, 2012Environment, Technologyalaska, android, cascadia subduction zone, flood, iTunes, jan newton, Japan, jonathan allan, magnitude, megathrust earthquake, mynanoos, oregon, oregon coasts, pacific northwest, phone application, quake, smartphone app, tohoku, tool, tribal oral histories, tsunami, tsunami inundation, tsunami warning center, tsunami warnings, tsunamievac n, Washington, west coast, zones

A new online portal and smartphone app lets Washington and Oregon residents enter the addresses of their homes, schools, workplaces or kids’ day care centers to check if they’re in harm’s way should a tsunami hit.

Materials available via the tool or phone application can be used to map out evacuation routes for you, your family, employees or students so everyone is ready when danger arises. There’s a way to create a free account so users can map and save multiple locations and evacuation routes in one place. (more…)

Lady Gaga for $0.99 Again – “This Time We’re Ready”

By Guest PostMay 26, 2011Technologyalbum, Amazon, amazon cloud drive, amazon mp3, android, blockbuster, born this way, craig pape, gold box deal of the day, lady gaga, monday, mp3, music for amazon

*Go Gaga again – And get 20 GB of free Cloud Drive storage*

SEATTLE, May 26, 2011 (BUSINESS WIRE) — Amazon.com today announced it will offer a repeat of Monday’s blockbuster Gold Box Deal of the Day: customers can purchase the Lady Gaga “Born This Way” MP3 album today for $0.99. Upon release, the album immediately shot to number one on Amazon’s bestselling MP3 albums list and has remained in the top spot since. (more…)

Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device

By Guest PostMay 12, 2011Technologyandroid, apple, check in services, Comscore, comscore mobilens, facebook places, foursquare, gowalla, iPhone, mark donovan, Microsoft, mobile population, mobile social networking, palm, rim, smartphone population, smartphone user, symbian

*70 Percent of Mobile Users “Checking-In” from an Android or Apple Phone*

*Check-In Service Users Demonstrate Strong Propensity for Mobile Media Usage*

RESTON, VA, May 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results from a study of mobile social networking check-in service users based on data from its comScore MobiLens service. The study found that 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone, representing 17.6 percent of the smartphone population. The study also found that check-in service users showed a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user. (more…)

Introducing Livestand from Yahoo! – A Personalized Digital Newsstand for Tablets and Mobile Phones

By Guest PostFebruary 10, 2011Technologyadvertisers, android, blake irving, company, digital media, flickr, ipad, livestand, mobile phones, publishers, scalable platform, tablets, Yahoo

*Scalable Publishing Platform Will First Come to Life with Yahoo!’s Vast Digital Content Library*

SUNNYVALE, CA – February 10, 2011 – Yahoo! Inc. today announced Livestand from Yahoo!, a digital newsstand that continually offers new content to consumers, based on their interests. Launching first for tablets, Livestand from Yahoo! will enable publishers and advertisers to seamlessly distribute content across tablets and mobile phones in an experience that is elegant and personalized to the individual.

Designed to initially power Yahoo!’s vast digital content library – which includes Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – Livestand from Yahoo! leverages Yahoo!’s strengths in content and personalization and re-imagines them into a new kind of experience for the rapidly growing tablet and mobile phone categories. (more…)

Amazon’s Kindle Digital Text Platform Extends 70 Percent Royalty Option to Books Sold to Canadian Customers

By Guest PostJanuary 21, 2011TechnologyAmazon, android, book, canadian customers, dtp, ipad, iPhone, ipod, kindle 3g, kindle digital text platform, kindle direct publishing, kindle dx, royalty, russ grandinetti, windows phones, worldwide

*Authors and publishers can now earn more money on every book sold to Canadian customers Kindle Digital Text Platform changes name to Kindle Direct Publishing*

SEATTLE, Jan 21, 2011 (BUSINESS WIRE) — Amazon.com, Inc. today announced that the popular Kindle Digital Text Platform (DTP) is extending the 70 percent royalty option to include books sold to Canadian customers. This royalty option is available for books sold to Canadian customers from the Kindle Store for Kindle, Kindle 3G, Kindle DX, or one of the Kindle apps for iPad, iPhone, iPod touch, BlackBerry, PC, Mac, Windows Phones and Android-based devices. Kindle Digital Text Platform is also changing its name to Kindle Direct Publishing. (more…)

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