Author Archives: Guest Post

Spare the Rod, Spoil the Child?

Grabbing a child firmly by the arm, yelling and repeatedly punishing him or her may not be without long-terms risks, according to researchers from the Université de Montréal. They are studying how this harsh parenting can impair the emotional development of a child, possibly leading to anxiety disorders such as social phobia, separation anxiety and panic attacks.

(more…)

Read More

The Root Impact of Climate Change

COLUMBIA, Mo. — When people discuss climate change, they usually think of impacts above ground, such as atmospheric changes, rising ocean levels, or melting glaciers. Less attention is paid to the effects right under their feet. Now, with the help of a $1.2 million grant from the federal Plant Feedstock Genomics for Bioenergy program, University of Missouri researchers are peering underground to see how climate change affects plant roots.

(more…)

Read More

comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

*Comprehensive Study is First to Compare View-Through Performance of Different Online Display Media Placement Strategies* 

RESTON, VA, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy.

(more…)

Read More

comScore Launches Mobile Measurement in Japan

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage* 

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*  

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

(more…)

Read More

‘Inner Voice Plays Role in Self-Control’

Talking to yourself might not be a bad thing, especially when it comes to exercising self-control. 

New research out of the University of Toronto Scarborough – published in this month’s edition of Acta Psychologica – shows that using your inner voice plays an important role in controlling impulsive behaviour.

(more…)

Read More

comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns* 

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

(more…)

Read More