Guest Post – Page 1079 – Shamskm: A site to exchange knowledge and solutions

Video Makes it Big on the Small Screen in Europe

By Guest PostSeptember 29, 2010Technologyapple, Comscore, comscore mobilens, eu5 countries, france, galaxy tab, Germany, ipad, italian market, italy, jeremy copp, mobile devices, mobile video, Samsung, smartphone, spain, u k, video experience

*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*

LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)

Yahoo! and Electus Launch ‘Ready, Set, Dance!’ — a New Original, Branded Entertainment Program Sponsored by State Farm(R)

By Guest PostSeptember 29, 2010Technologycontent creation, electus, electus yahoo partnership, entertainment program, state farm, yahoo music, yahoo partnership

First Program Launch From the Electus-Yahoo! Partnership
The Initiative, Created by Notional in Partnership With Electus, Introduces a New Creative Format and Taps Into America’s Interest in Dance; Available on Yahoo! Music

SUNNYVALE, Calif., Sep 29, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Electus, an operating business of IAC (Nasdaq:IACI), today unveiled the first integrated content initiative of the brands’ previously announced content partnership, bringing a new format of original, branded entertainment programming to the web with “Ready, Set, Dance!” (more…)

comScore Reports Top 20 Web Properties in Poland

By Guest PostSeptember 29, 2010TechnologyComscore, comscore media metrix, digital world, european search marketplace, google sites, mih limited, nasza klasa, poland, polish, wolf allisat, YouTube

*Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity*

London, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the comScore Media Metrix audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.

(more…)

Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition

By Guest PostSeptember 28, 20101 commentTechnologyad council, barbara shimaitis, create for a cause, digital advertising, digital philosopher, mitch spolan, nick parish, peggy conlon, rob rasmussen, tandem, tribal ddb, Yahoo, ze frank

*Contest to Reward the Most Creative Digital PSA Campaign*

SUNNYVALE, Calif. & NEW YORK, Sep 28, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ: YHOO) and the Ad Council today announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. (more…)

Predicting Divorce: U-M Study Shows How Fight Styles Affect Marriage

By Guest PostSeptember 28, 20101 commentCultureblack american, black couples, conflict patterns, couples, divorce, journal of marriage, kira birditt, marriage, predict, university of michigan

ANN ARBOR, Mich.—It’s common knowledge that newlyweds who yell or call each other names have a higher chance of getting divorced. But a new University of Michigan study shows that other conflict patterns also predict divorce.

(more…)

‘Market Changes Affect Risk Tolerance’

By Guest PostSeptember 28, 2010EconomyEconomy, risk tolerance, rui yao, stock market, u s economy, university of missouri

COLUMBIA, Mo. – As the U.S. economy continues to lag, many investors remain wary about taking risks with the stock market. Now, researchers at MU have concluded that this attitude toward investment risk-taking is more than just a recent trend.

(more…)

Amazon Launches Kindle for the Web

By Guest PostSeptember 28, 2010Technologya scattered life, Amazon, dorothy nicholls, Facebook, john miller, Karen mcquestion, kindle, kindle books, kindle for web, the first assassin, Twitter

*Readers can now read the first chapter of Kindle books for free through web browsers – no download or installation required.*
*Bloggers and website owners can embed Kindle book samples and earn referral fees on sales.*

SEATTLE, Sep 28, 2010 (BUSINESS WIRE) — Amazon.com (NASDAQ: AMZN) today introduced the beta version of “Kindle for the Web,” making it even easier for customers to discover new books and authors by sampling Kindle books directly through web browsers–no installation or downloading required. Amazon is also inviting bloggers and website owners who are participants in the Amazon Associates Program to be part of Kindle for the Web by embedding samples of Kindle books on their websites. These website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites. More information about Kindle for the Web and how to embed Kindle book samples is available at www.amazon.com/kindlefortheweb.

(more…)

comScore Introduces Digital GRP “Overnights” in AdEffx™ Campaign Essentials

By Guest PostSeptember 27, 2010Technologyadeffx campaign essentials, advertising effectiveness solutions, anne hunter, Comscore, david cohen, universal mccann

*New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization*

RESTON, VA, September 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the availability of digital GRP “overnights,” campaign reporting across global markets, verification of ad delivery by audience and geography, and detailed campaign analysis by creative and placement strategy.

(more…)

Author Archives: Guest Post