Palo Alto, CA — Geologists have found evidence that some 55 million years ago a river as big as the modern Colorado flowed through Arizona into Utah in the opposite direction from the present-day river. Writing in the October issue of the journal Geology, they have named this ancient northeastward-flowing river the California River, after its inferred source in the Mojave region of southern California. (more…)
*Creative Up to 4 Times More Important than Media Plan*
RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)
ARMONK, N.Y., – 04 Oct 2010: IBM (NYSE: IBM) today announced the availability of CityOne, the world’s first Smarter Planet interactive simulation designed to help business and civic leaders discover how to make their cities and industries smarter by solving real-world business, environmental, and logistical problems. (more…)
*To kick off National Cyber Security Month, Microsoft has joined a large coalition of government agencies, nonprofit organizations and private businesses in crafting a common online safety and security message: ‘Stop. Think. Connect.’*
REDMOND, Wash. — Oct. 4, 2010 — Stop. Think. Connect.
That’s the message behind a major new online safety campaign that kicks off today and advises consumers about how to be safer online. Microsoft joined a large coalition of government agencies, businesses and nonprofit organizations to craft the slogan, which is the first unified public awareness message focused on online safety. The campaign and its accompanying message is being unveiled today during a ceremony at the Seattle Public Library. (more…)
Back in 1983, approximately 50 corporations controlled the vast majority of all news media in the United States. Today, ownership of the news media has been concentrated in the hands of just six incredibly powerful media corporations. (more…)
To tally the energy consumption of a city, the usual method is to add up all the energy used by residents—when they drive their car or turn on the air-conditioning—plus all the energy consumed by commercial buildings and industries in their day-to-day operations. But how should one account for the energy that went into building the office park where people work or paving the roads that people drive? And what about the energy required to make the clothes they are wearing? (more…)
COLUMBIA, Mo.– It might seem obvious that a dinosaur’s leg bone connects to the hip bone, but what came between the bones has been less obvious. Now, researchers at the University of Missouri and Ohio University have found that dinosaurs had thick layers of cartilage in their joints, which means they may have been considerably taller than previously thought. The study is being published this week in the journal PLoS-ONE (Public Library of Science). (more…)
VANCOUVER, Wash. – Underground magma movement was the trigger of a swarm of 30,000 earthquakes in Saudi Arabia last year, according to a new study published in Nature Geoscience Sunday. (more…)
