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Amazon Web Services Announces “Read Replicas” for Amazon Relational Database Service – Delivering Added Scalability for High Traffic Web Applications

By Guest PostOctober 5, 20102 commentsTechnologyade olonoh, Amazon, amazon rds, amazon relational database service, amazon web services, aws, high memory database instances, multi-az, multi-data center, mysql database, nate wiger, raju gulabani, read replicas

*AWS also introduces lower prices for high memory Database Instances*

SEATTLE, Oct 05, 2010 (BUSINESS WIRE) — Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today announced Read Replicas, a new feature for Amazon Relational Database Service (Amazon RDS) that makes it even easier to scale MySQL database deployments to meet the performance demands of high-traffic web applications. Read Replicas allow customers to create one or more copies of a given MySQL Database Instance, which allows an application to serve read traffic from multiple database replicas. Customers can create or delete replicas in minutes using the intuitive point-and-click interface of the AWS Management Console. To get started using Read Replicas for Amazon RDS, visit: https://aws.amazon.com/rds/. (more…)

Ancient Colorado River Flowed Backwards

By Guest PostOctober 4, 2010Sciencearizona, california river, colorado river, colorado-green river system, colton formation, geologist, gulf of california, isotope, lead, mineral, mojave region, rocky mountains, southern california, steven davis, uranium, utah, zircon

Palo Alto, CA — Geologists have found evidence that some 55 million years ago a river as big as the modern Colorado flowed through Arizona into Utah in the opposite direction from the present-day river. Writing in the October issue of the journal Geology, they have named this ancient northeastward-flowing river the California River, after its inferred source in the Mojave region of southern California. (more…)

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

By Guest PostOctober 4, 2010Technologyadvertising campaign, ars persuasion score, Comscore, comscore ars, jeff cox, Media, sub-par upfront strategy

*Creative Up to 4 Times More Important than Media Plan*

RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)

IBM Launches First Smarter Planet Game to Tackle City Challenges

By Guest PostOctober 4, 20101 commentTechnologyandy miller, cityone, farmer's insurance group, ibm, innov8, mike cuffe, smarter planet, smartsoa, urban populations, water crisis management

ARMONK, N.Y., – 04 Oct 2010: IBM (NYSE: IBM) today announced the availability of CityOne, the world’s first Smarter Planet interactive simulation designed to help business and civic leaders discover how to make their cities and industries smarter by solving real-world business, environmental, and logistical problems. (more…)

Online Safety Call: ‘Stop. Think. Connect.’

By Guest PostOctober 4, 2010Technologyalliance, anti-phishing working group, apwg, Barack Obama, connect, criddle, cyberbullying, Facebook, ilookbothways, jacqueline beauchere, Microsoft, national cyber security, ncsa, seattle public library, smokey bear campaign, stop, think, Twitter, White House, YouTube

*To kick off National Cyber Security Month, Microsoft has joined a large coalition of government agencies, nonprofit organizations and private businesses in crafting a common online safety and security message: ‘Stop. Think. Connect.’*

REDMOND, Wash. — Oct. 4, 2010 — Stop. Think. Connect.

That’s the message behind a major new online safety campaign that kicks off today and advises consumers about how to be safer online. Microsoft joined a large coalition of government agencies, businesses and nonprofit organizations to craft the slogan, which is the first unified public awareness message focused on online safety. The campaign and its accompanying message is being unveiled today during a ceremony at the Seattle Public Library. (more…)

Who Owns The Media? The 6 Monolithic Corporations That Control Almost Everything We Watch, Hear And Read

By Guest PostOctober 4, 2010Media, Politicsamerican people, big six, mainstream news, media corporations, media giants, news media, united states

Back in 1983, approximately 50 corporations controlled the vast majority of all news media in the United States. Today, ownership of the news media has been concentrated in the hands of just six incredibly powerful media corporations. (more…)

Berkeley Lab Creates New Energy Model for Chinese Cities

By Guest PostOctober 4, 2010Environmentair-conditioning, China, china energy group, chinese cities, city, david fridley, energy consumption, eric masanet, julie chao, lawrence berkeley national laboratory, low-carbon city, suzhou, united states, urban-ram, urbanization

To tally the energy consumption of a city, the usual method is to add up all the energy used by residents—when they drive their car or turn on the air-conditioning—plus all the energy consumed by commercial buildings and industries in their day-to-day operations. But how should one account for the energy that went into building the office park where people work or paving the roads that people drive? And what about the energy required to make the clothes they are wearing? (more…)

Dinosaurs Significantly Taller than Previously Thought

By Guest PostOctober 3, 2010Sciencecartilage, casey holliday, dinosaur, mammals, ohio university, reptiles, university of missouri

COLUMBIA, Mo.– It might seem obvious that a dinosaur’s leg bone connects to the hip bone, but what came between the bones has been less obvious. Now, researchers at the University of Missouri and Ohio University have found that dinosaurs had thick layers of cartilage in their joints, which means they may have been considerably taller than previously thought. The study is being published this week in the journal PLoS-ONE (Public Library of Science). (more…)

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