comScore Releases ‘2013 Europe Digital Future in Focus’ Report
Russia Has Europe’s Largest Internet Audience, Whilst Turkey Counts the Youngest Users
Highest Penetration in Europe: 2 in 3 Dutch Internet Users Visited Banking Sites
London, UK, 21st March 2013 – comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows the top sites for all 18 European countries measured by comScore as well as an overview of top news, retail and online banking sites per market.
“European consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is re-defining the media landscape,” said Paul Goode, Chief Advisor Industry Relations for comScore in Europe. “Advertisers, agencies and media owners need to understand the rising number of multi-platform consumers and the more complex digital ecosystem that has developed over the past years. Insights about key trends and underlying drivers enable clients to manage their digital investments effectively.” (more…)
