Tag Archives: cmos

IBM Study: CMOs Fusing Internal and External Data to Drive Financial Success

Interviews with Over 500 CMOs Show Data, Social Media Present Biggest Opportunities and Challenges

Armonk, N.Y. – 17 Mar 2014: According to a new IBM study, high-performing CMOs are integrating internal and external data to garner deep insights that, in turn, provide them with a much deeper understanding of their customers.

The study, entitled “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” is based on findings from face-to-face conversations with more than 500 CMOs from 56 countries and 19 industries worldwide. Conducted by IBM’s Institute for Business Value (IBV), the study reveals that 94 percent of CMOs believe advanced analytics will play a significant role in helping them reach their goals. However, an increased number of CMOs say their organizations are underprepared to capitalize on the data explosion – 82 percent compared to 71 percent three years before.  (more…)

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Mother’s Day Online Shopping Up 15 Percent. Reports IBM

Mobile Percentage of Sales Reaches 17 percent, as On-the-Go Consumers Shop for Mom

ARMONK, N.Y. – 16 May 2013: Mother’s Day online shopping grew 15 percent in the week leading up to Mother’s Day, compared to the same time period last year. Spurred by mobile commerce, mobile percentage of sales reached 17 percent, according to IBM’s Digital Analytics Benchmark, a cloud-based analysis of the online retail market.

With the National Retail Federation (NRF) estimating Mother’s Day sales reached $20 billion this year, retailers made it easier for consumers to buy for mom through their smartphones and tablets.  (more…)

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Made in IBM Labs: IBM Lights Up Silicon Chips to Tackle Big Data

• From the Lab to the Fab: Technology Breakthrough Demonstrates Feasibility of Silicon Nanophotonics for Chip Manufacturing
• Light Pulses Can Move Data at Blazing Speeds to Help Solve Bandwidth Limitations of Servers, Datacenters and Supercomputers
• After More Than a Decade of Research, Silicon Nanophotonics is Ready for Development of Commercial Applications

SAN FRANCISCO, Calif. – 10 Dec 2012: IBM announced today a major advance in the ability to use light instead of electrical signals to transmit information for future computing. The breakthrough technology – called “silicon nanophotonics” – allows the integration of different optical components side-by-side with electrical circuits on a single silicon chip using, for the first time, sub-100nm semiconductor technology.

Silicon nanophotonics takes advantage of pulses of light for communication and provides a super highway for large volumes of data to move at rapid speeds between computer chips in servers, large datacenters, and supercomputers, thus alleviating the limitations of congested data traffic and high-cost traditional interconnects. (more…)

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IBM Helps Organizations Address Growing Mobile Computing Opportunity

New software and services enable businesses to create and enhance mobile strategies

ARMONK, N.Y. – 09 Nov 2012: IBM today unveiled a suite of new software and services that enables global organizations to build a comprehensive mobile computing strategy – from securing and managing devices, to creating mobile applications and analyzing data. These new offerings are part of a move by IBM to capitalize on the growing market opportunity for mobile that is expected to drive $130B in revenue for the IT industry by 2015, according to a recent study.[i]

As organizations increasingly view mobile computing as the next platform to conduct business, the market is evolving beyond just the device. Business leaders including the chief information officers (CIOs) and increasingly chief marketing officers (CMOs) of global organizations such as airlines, retailers, governments and healthcare providers are among the businesses turning to IBM to ensure mobile services and solutions are readily available to constituents and in full compliance with IT strategies. They need solutions that can be applied across any mobile environment and device — whether a laptop, smartphone or tablet — and can provide an underlying IT infrastructure that is always available, secure, effectively manages data, and integrates both front and back-end systems. (more…)

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Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM

Consumers Buy More Per Online Transaction

Armonk, N.Y. – 16 Jul 2012: Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM. The IBM Retail Online Index, a cloud-based analysis of the online retail sector reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media based on a much smaller base over this three-month period.

This report follows today’s news from the U.S. Department of Commerce’s Census Bureau which announced its estimates of U.S. retail and food services sales. According to the findings, retail sales fell 0.5 percent in June from May, the third straight month sales have been down from the month before. On a positive note, June 2012 sales were 3.8 percent above the pace of June 2011. (more…)

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New IBM Software Transforms the Digital Experience

Delivers New Interactive Online Experience for 16 Million Tennis Fans on wimbledon.com

ARMONK, NY – 13 Jul 2012: IBM today announced new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.

The new software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create exceptional Web experiences. As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences. (more…)

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IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

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