ARMONK, N.Y. – 28 Jan 2013: IBM today announced new software and cloud-based services to help business leaders, such as chief marketing officers and chief human resource officers, advance their organization’s transformation with the adoption of social business technology. The new offerings will help business leaders integrate IBM’s industry-leading social networking and analytics technologies into their business processes to empower the 21st Century workforce and transform client experiences. (more…)
New software and services enable businesses to create and enhance mobile strategies
ARMONK, N.Y. – 09 Nov 2012: IBM today unveiled a suite of new software and services that enables global organizations to build a comprehensive mobile computing strategy – from securing and managing devices, to creating mobile applications and analyzing data. These new offerings are part of a move by IBM to capitalize on the growing market opportunity for mobile that is expected to drive $130B in revenue for the IT industry by 2015, according to a recent study.[i]
As organizations increasingly view mobile computing as the next platform to conduct business, the market is evolving beyond just the device. Business leaders including the chief information officers (CIOs) and increasingly chief marketing officers (CMOs) of global organizations such as airlines, retailers, governments and healthcare providers are among the businesses turning to IBM to ensure mobile services and solutions are readily available to constituents and in full compliance with IT strategies. They need solutions that can be applied across any mobile environment and device — whether a laptop, smartphone or tablet — and can provide an underlying IT infrastructure that is always available, secure, effectively manages data, and integrates both front and back-end systems. (more…)
