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‘Yearly Mammograms from Age 40 Save 71% More Lives’

By Guest PostJanuary 29, 2011Healthbiopsy, breast cancer, breast cancer screening, canada, cancer, edward hendrick, guidelines of screening, mammogram, mammography screening, radiology, Sweden

*Analysis questions U.S. Task Force recommendations for every-other-year screening starting at age 50*

ANN ARBOR, Mich. — A new study questions the controversial U.S. Preventative Service Task Force recommendations for breast cancer screening, with data that shows starting at a younger age and screening more frequently will result in more lives saved.

The study analyzed the same data looked at by the task force, which issued its guidelines on mammography screening in November 2009. The study authors compared the task force’s recommendations for screening every other year in women 50-74 to American Cancer Society guidelines of screening every year in women 40-84. (more…)

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

By Guest PostJanuary 27, 2011Technologyad campaigns, brent bernie, canada, Comscore, comscore ars, creative strategy, digital advertisers, digital advertising campaigns, fair share benchmark, gian fulgoni, iab, market, tv

*Study Shows Creative Quality Drives More Than Half of the Sales Changes for Brands Analyzed*

RESTON, VA, January 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns. (more…)

200,000 Malaria Deaths Preventable Annually, says U of T Researcher

By Guest PostOctober 24, 2010Generalaids, assam, canada, cancer, cghr, chhattisgarh, eastern india, healthcare facilities, India, jharkhand, kenneth arrow, malaria, malaria atlas project, malaria parasite, orissa, prabhat jha, premature deaths, simon hay, symptoms, uk, v m katoch

*Deaths in India vastly underestimated*

Professor Prabhat Jha of medicine and an international team of researchers from India, Canada and the U.K. say their new studty shows the number of premature deaths from malaria in India has been vastly underestimated.

The new study is of a nationally representative sample of all deaths from any cause in India, asking family members to describe the fatal illness. Its results show that malaria accounts for about 200,000 (2 lakh) premature deaths before age 70 in India (including 80,000 children below age 15 and 120,000 adults). Previous estimates of malaria deaths were less than 10 per cent of this new figure. (more…)

What Did T. Rex Eat? Each Other.

By Guest PostOctober 20, 2010Sciencecanada, cannibalism, carnivore, dinosaurs, fossil, gregory erickson, john horner, largest terrestrial carnivores, majungatholus, mammal tooth, marks, museum, nick longrich, North America, paleontologists, philip currie, scavengers, t rex, tyrannosaurus rex, united states, yale researcher

T. rex was the only big carnivore in western North America 65 million years ago that was capable of making such large gouges. Image credit: Nicholas Longrich

It turns out that the undisputed king of the dinosaurs, Tyrannosaurus rex, didn’t just eat other dinosaurs but also each other. Paleontologists from the United States and Canada have found bite marks on the giants’ bones that were made by other T. rex, according to a new study published online Oct. 15 in the journal PLoS ONE.

While searching through dinosaur fossil collections for another study on dinosaur bones with mammal tooth marks, Yale researcher Nick Longrich discovered a bone with especially large gouges in them. Given the age and location of the fossil, the marks had to be made by T. rex, Longrich said. “They’re the kind of marks that any big carnivore could have made, but T. rex was the only big carnivore in western North America 65 million years ago.” (more…)

Up in Smoke: Quebec Prison Partial Smoking Ban is not Successful

By Guest PostOctober 9, 2010Culture, Generalbordeaux, canada, cigarette-based economy, maison tanguay, prison, quebec, quebec detention center, serge brochu, smoking ban, université de montréal

The partial smoking ban in Quebec prisons is leading to a slew of new problems according to an investigative study involving the Université de Montréal. Their findings, part of a report conducted by the Institut National de Santé Publique, show that the courtyard-only policy for smoking has not led to quitting but rather to tension in the prison and cigarette-based economy. (more…)

Pilot Ejected Moments Before the Crash

By ShamsJuly 25, 2010General, Weaponsairshow, bbc, brian bews, canada, cf-18

During an airshow, pilot saved his life by ejecting moments before the plane crashed.

(more…)

Between the Nightmare of the Gulf and the Magic of Solar Impulse

By PravdaJuly 18, 2010Economy, Sciencealberta, alternative, bp, canada, China, cost efficient, deepwater horizon, deforestation, deserts, electricity, energy, environmental disaster, fort mcmurray, gulf of mexico, largest oil reserve, oil, oil sands, saudi arabia, Scandinavia, solar impulse aircraft, solar plane, solar stoves, sun ray, tar sands, thermo conversion, tibet, tibetan women, tsedang, unicamp data

While the BP Deepwater Horizon well spits tens of thousands of barrels of oil offshore on the Gulf of Mexico, an environmental disaster of proportions never before imagined, a beautiful new kind of bird flies silently in the skies on its first test flight.

(more…)

‘Arctic Climate May be More Sensitive to Warming than Thought’

By Guest PostJuly 6, 2010Environmentanthropogenic greenhouse, Arctic, ashley ballantyne, atmospheric, beaver pond site, british columbia, canada, carbon dioxide, dara finney, ecosystem, ellesmere island, geology, natalia rybczynski, permineralization, pliocene, strathcona fiord, vancouver

A new study shows the Arctic climate system may be more sensitive to greenhouse warming than previously thought, and that current levels of Earth’s atmospheric carbon dioxide may be high enough to bring about significant, irreversible shifts in Arctic ecosystems.

(more…)

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