Category Archives: Technology

IBM Helps Altyntau Resources Find Gold in Kazakhstan

By Guest PostJuly 20, 2012Economy, Technologyadam dosymov, altyntau resource, central asia, cis, Economy, gmcs, gold in kazakhstan, gold ore deposit, gold per annum, gold producer, gold production, gold recovery plant, ibm, ibm in kazakhstan, industry, jsc altyntau resources, kazan, kazhibekov ilyas, kokshetau, krasnoyarsk, mine, mining operation, moscow, perm, rostov on don, russia, st. petersburg, vasilkovskoye, yekaterinburg

Kazakh Gold Producer to Improve Gold Yield with IBM Business Analytics

Armonk, N.Y. – 20 Jul 2012: IBM has announced that it is working with JSC Altyntau Resources, a leading gold producer in Kazakhstan, to provide a new business analytics system to help the company to improve gold yields and increase the profitability of its operations.

The new system will enable the gold producer to centralize and quickly analyze data about its mining operations. It includes a dashboard of important information enabling the company’s management team to make informed decisions about which ore to mine and which extraction processes to use to achieve the best return on investment. Once the project is complete, JSC Altyntau Resources will be able to speed up its annual financial planning cycle from two months to two weeks and ensure that investors are kept informed on the company’s operations and forecasts. (more…)

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

By Guest PostJuly 18, 2012Technologyasos, Comscore, Facebook, facebook marketing, fiona marshall, france, friends of fans, Germany, la redoute, like series, mike shaw, nicolas perignon, power, purchase behavior, social media, topshop, uk, white paper, zara

Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure

London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.

“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM

By Guest PostJuly 16, 2012Technologybenchmark, blogs, census bureau, cios, cmos, craig hayman, ibm, ibm cognos, mobile shopping, online retail market, retail online index, smarter commerce, social channel, social media, social sentiment index, Twitter, us retailers

Consumers Buy More Per Online Transaction

Armonk, N.Y. – 16 Jul 2012: Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM. The IBM Retail Online Index, a cloud-based analysis of the online retail sector reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media based on a much smaller base over this three-month period.

This report follows today’s news from the U.S. Department of Commerce’s Census Bureau which announced its estimates of U.S. retail and food services sales. According to the findings, retail sales fell 0.5 percent in June from May, the third straight month sales have been down from the month before. On a positive note, June 2012 sales were 3.8 percent above the pace of June 2011. (more…)

The Internet is Increasing the Speed we all Learn

By Guest PostJuly 15, 2012Education, Media, Technologyben ames, degree jungle, dirk strongthorne, educational material, flame, infinity, information, internet, jill bolte taylor, ken robinson, khan academy, mathemusician, pi, pranav mistry, pythagoras theorem, sixthsense technology, speed, stroke of insight, ted, theflamechallenge, videos, vihart, web

As we all know the Internet is full of information, advice, media and commentary. It is often hard to sift through all the information that can be found on a subject to find what is important and factual. However, there are many good sources of information that can be trusted, with people putting their reputation on the line and regularly delivering high quality educational material.

You may have heard of TED.com, which is a collection of videos from excellent speakers across the world, all giving talks at the TED Foundation conferences. These talks are recorded, uploaded and freely available for anyone to stream or download to their PC. Many of the speakers are famous people and some are leaders in their field, however even with some of the most obscure topics there are often points raised that will benefit nearly everyone. The top three videos ordered by the amount of views are:

1 – Ken Robinson says schools kill creativity – 11,213,898 views

2 – Jill Bolte Taylor’s stroke of insight – 8,856,587 views

3 – Pranav Mistry: The thrilling potential of SixthSense technology – 8,451,852 views (more…)

Advertisers Could Target Online Audiences More Efficiently with Personality Scale, MU Researcher Finds

By Guest PostJuly 14, 2012TechnologyFacebook, heather shoenberger, high risk activity, mini mam, mini motivation, news feed, online advertising, personality type, Phoenix, scale, school of journalism, social media, university of missouri

COLUMBIA, Mo. — Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now, a study at the University of Missouri School of Journalism has developed a method that could help advertisers target online audiences easier by knowing their personality types.

Using a new personality scale, researchers determine how people with certain personality types use social media websites. Heather Shoenberger, a doctoral student in the MU School of Journalism, found that those individuals who liked high-risk activity tended to update their status, upload photos and interact with friends frequently. Simultaneously, those individuals who were more reserved tended to merely scroll through Facebook’s “news feed”, and did not upload photos or actively engage with their friends frequently. (more…)

New IBM Software Transforms the Digital Experience

By Guest PostJuly 13, 2012Technologyautomation technology, beauty of wimbledon, ibm software, intranet experience, mobile devices, web experiences

Delivers New Interactive Online Experience for 16 Million Tennis Fans on wimbledon.com

ARMONK, NY – 13 Jul 2012: IBM today announced new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices. (more…)

Microsoft Announces Imagine Cup 2012 Winners, Ukrainian Team Takes Top Place

By Guest PostJuly 10, 2012TechnologyGermany, greenway, imagine cup 2012, imagine cup grants, Japan, maxim osika, Microsoft, microsoft bizspark, moorthy uppaluri, oman, quadsquad, sydney, team coccolo, team drexel dragons, team grawesome, team quadsquad, team tang thai, Thailand, ukrainian team, united states, windows, xbox

Student winners from across the globe, including United States and Thailand, are honored at the 10th anniversary of the Imagine Cup.

SYDNEY — July 10, 2012 — Microsoft Corp. announced the winners of the 10th annual Imagine Cup, the world’s premier student technology competition, honoring student technology innovations that address the world’s toughest problems. The winning Software Design project developed by Ukrainian Team quadSquad allows deaf individuals to communicate verbally using custom-designed sensory gloves and a smartphone application to translate sign language gestures into speech. Games focused on the environment from Thailand team TANG Thai and math education from U.S. team Drexel Dragons won the two Game Design competitions.

The Imagine Cup 2012 competition winners were announced tonight at the Imagine Cup World Festival and Awards Ceremony at the Sydney Convention and Exhibition Centre, in front of 106 student teams. The event was the culmination of a five-day celebration of technology, teamwork and innovation. (more…)

World’s Top Tech Students Go for It All Down Under

By Guest PostJuly 6, 2012Technology2012 summer games, Argentina, australia, blog entry, brazilian brothers, bubblegum, cloud computing, darkened room, eduardo, eureka, gold medals, Greece, Iceland, imagine cup 2012, kinect fun labs, korea, let it bee, london, mathdash, Microsoft, olympic athletes, Pizza, project, robert miles, roberto sonnino, roberts quest, serbia, sydney, team, team boddymusic, team catchcake, team drexel dragons, team radiant, team symbiosis, Technology, united states, walid abu-hadba, windows, worldwide finals, xbox, xbox 360

Young technologists are looking to take the world by storm this weekend at the Imagine Cup 2012 Worldwide Finals in Sydney, Australia.

SYDNEY – Wrapped in the flags of their countries, the competitors climb onto the podium, beaming with joy as the cameras flash. They are young, passionate, business-savvy ambassadors of their field.

These aren’t soccer players or high jumpers, but they are no less competitors than the athletes seeking gold medals at the 2012 Summer Games in London. They are the planet’s premiere young technologists. And, to slightly alter an infamous movie line, they’ve come to change the world and chew bubblegum – and they’re all out of bubblegum. (more…)