When Rachel Aronson travels this month to Alaska, she and a local research assistant will interview people who are in danger of being displaced by climate change. She will also send about 100 postcards to her funders.
Aronson is among a growing number of University of Washington students, faculty and staff who are using online campaigns to pay for their research. Crowdsourcing uses the Internet to broadcast a question and pool the answers; crowd funding uses the Internet to post an idea and ask people to pony up money to make it a reality. (more…)
comScore Introduces TabLens™ to Provide Insight into the U.S. Tablet Market
RESTON, VA, August 6, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore TabLens™, its monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.
“comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners,” said Mark Donovan, comScore SVP of Mobile. “TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time.” (more…)
New research from North Carolina State University shows that informal social networks play an important role when it comes to finding jobs in both the United States and Germany, but those networks are significantly more important for high-paying jobs in the United States – which may contribute to economic inequality.
“It is interesting to note that the open market system in the United States, with minimal labor regulations, actually sees people benefiting more from patronage – despite the expectation that open markets would value merit over social connections,” says Richard Benton, a Ph.D. student at NC State who co-authored the research. (more…)
ARMONK, NY – 26 Jul 2012: To celebrate centuries of science and technology innovations, IBM has reinvented its award-winning 2011 THINK exhibit at New York City’s Lincoln Center as a free interactive app for iPad and Android tablets. Geared to tech fans and educators, the IBM THINK exhibit app is an “innovation time machine” that shows how early tools have evolved into modern advances that create healthier populations, greener energy and safer, less congested cities.
Through interactive content and thousands of images and historical anecdotes, the IBM THINK Exhibit app is filled with stories of progress, from space exploration to weather prediction and medical advances. It documents the roots of Big Data, from early charts, clocks and scales to microscopes and telescopes, from RFID chips and biomedical sensors in clothing to breath-sensor diabetes detectors. (more…)
Do you have what it takes to be an ethical hacker? Can you step into the shoes of a professional paid to outsmart supposedly locked-down systems?(more…)
Kazakh Gold Producer to Improve Gold Yield with IBM Business Analytics
Armonk, N.Y. – 20 Jul 2012: IBM has announced that it is working with JSC Altyntau Resources, a leading gold producer in Kazakhstan, to provide a new business analytics system to help the company to improve gold yields and increase the profitability of its operations.
The new system will enable the gold producer to centralize and quickly analyze data about its mining operations. It includes a dashboard of important information enabling the company’s management team to make informed decisions about which ore to mine and which extraction processes to use to achieve the best return on investment. Once the project is complete, JSC Altyntau Resources will be able to speed up its annual financial planning cycle from two months to two weeks and ensure that investors are kept informed on the company’s operations and forecasts. (more…)
Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure
London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.
“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)
Armonk, N.Y. – 16 Jul 2012: Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM. The IBM Retail Online Index, a cloud-based analysis of the online retail sector reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media based on a much smaller base over this three-month period.
This report follows today’s news from the U.S. Department of Commerce’s Census Bureau which announced its estimates of U.S. retail and food services sales. According to the findings, retail sales fell 0.5 percent in June from May, the third straight month sales have been down from the month before. On a positive note, June 2012 sales were 3.8 percent above the pace of June 2011. (more…)
