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Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

By Guest PostMarch 2, 2011Technologybrowsing patterns, Comscore, health care professionals, impactrx, impactrx physician behavioral measurement, john mangano, merck capital ventures, omega funds, oxford bioscience partners, paid search referrals, pharmaceutical company, physician locator, physicians online behavior

*comScore Releases Second in a Series of Reports on Physicians’ Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement™ Solution*

RESTON, VA and MT. LAUREL, NJ, March 2, 2011 – comScore, Inc., a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the only opt-in digital measurement solution that ties actual physicians’ online behavior to their prescription writing activities – all using an anonymized methodology. The report found that across all health-related categories, the majority of physicians’ visits were driven primarily by direct, non-referred access and natural search, pointing to the importance of building brand awareness and effective SEO strategies in order to reach physicians online.

“Reaching physicians online is critically important for the health industry,” said John Mangano, comScore vice president of health marketing solutions. “By observing physicians’ actual online behaviors, we are able to understand the inherent differences in how physicians research health content compared to patients. This unique insight into physicians’ browsing preferences represents vital information for any marketer looking to communicate with physicians.” (more…)

Amazon Web Services Launches Japan Datacenters for Its Cloud Computing Platform

By Guest PostMarch 2, 2011Technologyamazon web services, capital investment, datacenter capacity, japan datacenters

Cloud pioneer now offers its suite of infrastructure web services for the new Tokyo Region and localized Premium Support in Japanese
Mitsui & Co., gumi Inc., Zynga and COOKPAD among the companies already using Amazon Web Services from new AWS Tokyo Region (more…)

IBM Expands the Institute for Electronic Government in Washington to Focus on Advancements in Analytics and Cloud Computing

By Guest PostMarch 1, 2011Technologyanne altman, budget, business analytics, defense, energy, ibm, ieg, institute for electronic government, jerry mechling, logistics, Technology, virtual collaboratory, Washington

*Virtual Collaboratory to Connect Thousands of Government Leaders Globally*

WASHINGTON – 01 Mar 2011: IBM today announced a major expansion of its Institute for Electronic Government (IEG) in Washington, D.C., adding cloud computing and analytics capabilities for public sector organizations around the world.

IBM has moved and expanded the facility in order to meet the growing demand from Government, Health Care and Education leaders who recognize the potential of cloud computing environments and business analytics technologies to improve efficiencies, reduce costs and tackle energy and budget challenges. (more…)

Microsoft Announces Dream.Build.Play 2011 Challenge for Independent Game Developers

By Guest PostFebruary 28, 2011Technologyan elysian tail, beat hazard, build, carneyvale showtime, dream, innovative games, mark seminatore, Microsoft, play, weapon of choice, xbox 360, xbox advanced technology, xbox live arcade, xna game studio

*Developers from around the world compete for share of $75,000 (U.S.)*

SAN FRANCISCO — Feb. 28, 2011 — Today Microsoft Corp. opened registration for the Dream.Build.Play 2011 Challenge, a contest sponsored by Microsoft to encourage independent game developers to create fun and innovative games using XNA Game Studio. Developers can register for the contest at https://www.dreambuildplay.com. Once registered, they have from May 17 to June 14, 2011, to submit their games to the contest.

Each game will be judged by three standards: how fun it is to play, how creative and unique it is, and how well it is produced. Four winners will be given a share of $75,000 (U.S.) and the opportunity to receive an Xbox LIVE Arcade publishing contract. The grand prize winner will receive $40,000 (U.S.), the first prize winner will receive $20,000 (U.S.), the second prize winner will receive $10,000 (U.S.) and the third prize winner will receive $5,000 (U.S.). (more…)

Smartphone Adoption Continues to Grow in Japan

By Guest PostFebruary 25, 20112 commentsTechnologycomscore japan, comscore mobilens, japan mobile users, mobile usage, mobilens, smartphone adoption

comScore Releases Latest Mobile Industry Insights from its MobiLens Product

Tokyo, Japan, February 25, 2011 – comScore Japan KK, a wholly owned subsidiary of comScore, Inc., a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Japanese users are continuing to adopt smartphone devices, with Apple and Google platforms seeing significant increases in subscribers. (more…)

Social Network Games Even Help Grown-ups With Their Relationships

By Guest PostFebruary 25, 2011Culture, Technologyadults, clifford lampe, Facebook, facebook users, farmville, michigan state university, nicole ellison, playing games, relationship management strategies, relationships, rick wash, social game, social network games, social network sites, yvette wohn

EAST LANSING, Mich. — Think social network games are just for kids? A recent Michigan State University study found that many adults are playing games such as Facebook’s “Farmville” to help initiate, develop and maintain relationships.

The MSU team of researchers interviewed a number of Facebook users between the ages of 25 and 55, said Yvette Wohn, a doctoral student in the Department of Telecommunication, Information Studies and Media who led the study.

“The interesting thing is that we were asking people how they use Facebook to manage their different relationships,” she said. “Surprisingly, all but one person talked about playing games as one of their relationship-management strategies.” (more…)

Slide Show: Exploring a World of Natural User Interfaces

By Guest PostFebruary 24, 2011Technology3d technologies, avatar kinect, avatar kinect for xbox, computers, craig mundie, don mattrick, image manipulation, kinect, Microsoft, natural user interfaces, prototype, retro reflective air gesture, virtual environments, xbox avatar

*Microsoft Chief Research and Strategy Officer Craig Mundie gathered with individuals from across the company this week for a day of futuristic demos showcasing natural user interfaces, 3D technologies and new ways to interact with computers. Get a behind-the-scenes look.*

REDMOND, Wash. – Feb. 24, 2011 – Microsoft provided a glimpse into computing’s future at the Microsoft Home this week, showing demos of 3D and virtual worlds, vision systems that create new models for interacting with computers, and research that explores potential scenarios for Kinect beyond gaming.

Mundie and Don Mattrick, president of Microsoft’s Interactive Entertainment Business, also announced plans to make a Kinect for Windows software development kit (SDK) available this spring. The non-commercial SDK will be geared to academics and enthusiasts. (more…)

Amazon Prime Members Now Get Unlimited, Commercial-free, Instant Streaming of More Than 5,000 Movies and TV Shows at No Additional Cost

By Guest PostFebruary 22, 2011Technologyamadeus, Amazon, amazon instant video, amazon prime members, caillou, cameron janes, chariots of fire, movies and tv shows, robbie schwietzer, super why, syriana, the social network, two day shipping

*Amazon Adds Instant Videos to Amazon Prime*

SEATTLE, Feb 22, 2011 (BUSINESS WIRE) — Amazon.com, Inc. today announced the launch of a new benefit for Amazon Prime members: unlimited, commercial-free, instant streaming of more than 5,000 movies and TV shows. This new benefit is being added at no additional cost — Prime membership will continue to be $79 per year. Amazon Prime’s all-you-can-eat free Two-Day Shipping has already attracted millions of members. Customers can learn more about an Amazon Prime one-month free trial and start watching instantly at www.amazon.com/primevideos.

“Millions of Amazon Prime members already enjoy the convenience of free Two-Day Shipping,” said Robbie Schwietzer, vice president of Amazon Prime. “Adding unlimited instant access to thousands of movies and TV shows at no additional cost is a great way to give members even more value for their $79 annual Amazon Prime membership.” (more…)

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