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Caterpillars Aren’t so Bird Brained After All

By Guest PostApril 6, 2011Natureart of camouflage, behaviour of caterpillars, behavioural strategies, mimicking caterpillars, moth caterpillars

Caterpillars that masquerade as twigs to avoid becoming a bird’s dinner are actually using clever behavioural strategies to outwit their predators, according to a new study. (more…)

Deflating Scientific Fallacies

By Guest PostApril 6, 2011Sciencecognitive errors, multifaceted psycho-cultural phenomenon, neurologist, neuromuscular function, scientific thinking, skeptics_guide_to_the_universe, steven_novella

Yale neurologist Steven Novella populates his podcasts and blogs with aliens, ghosts and creationists for a single purpose: to help resurrect the lost art of scientific thinking.

“I am interested in how otherwise intelligent people can get things so horribly wrong,” says Novella. In the process of answering that question he created the website Skeptics Guide to the Universe — which, with 150,000 listeners a week, is one of the 10 most popular science sites on the internet. (more…)

Mount Everest Made Easy

By Guest PostApril 6, 2011Technologybizspark one startup, educational travel, geographic expeditions, travel business, travel experience, travel professional

BizSpark One startup PEAK 15 Systems powers unique travel experiences.

REDMOND, Wash. — PEAK 15 Systems, a BizSpark One startup, provides tour operators with the software they need to build you the trip of a lifetime. (more…)

The Art of Making Stars

By Guest PostApril 5, 2011Scienceemission nebula, infrared light, rho ophiuchi, star forming complex, wavelengths

It might look like an abstract painting, but this splash of colors is in fact a busy star-forming complex called Rho Ophiuchi. NASA’s Wide-field Infrared Explorer, or WISE, captured the picturesque image of the region, which is one of the closest star-forming complexes to Earth. (more…)

Oxygen Sensor Invention Could Benefit Fisheries to Breweries

By Guest PostApril 5, 2011Sciencebiological wastes, brewing beer, carbon dioxide, concept of oxygen, fish farming, fluctuations in temperature, monitoring oxygen, oil spills, phosphates, salinity

East Lansing, Mich — Monitoring oxygen levels in water has applications for oil spills, fish farming, brewing beer and more – and a professor at Michigan State University is poised to help supply that need.

The concept of oxygen sensors isn’t new. The challenge, however, has been manufacturing one that can withstand fluctuations in temperature, salinity, carbon dioxide, phosphates and biological wastes. Ruby Ghosh, associate professor of physics, was able to overcome those obstacles as well as build one that provides real-time data and is relatively inexpensive. (more…)

comScore Launches AdEffx™ Campaign Essentials in Europe

By Guest PostApril 5, 2011Technologyadeffx campaign essentials, advertising budgets, audience measurement, campaign essentials, Comscore, digital campaigns, digital marketers, european market

New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs

London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs. (more…)

Fighting Twin Epidemics in Tanzania: Heroin and HIV

By Guest PostApril 4, 2011Healthepidemiological reports, first cohort, flashblood, hiv and heroin addiction, organizational expertise, replacement drug, sub-saharan africa, synthetic opioid, twin epidemics, yale school of medicine

Sub-Saharan Africa is struggling with twin epidemics — HIV and heroin addiction — and Tanzania, in eastern Africa, is one of the hardest-hit regions.

But now, with funding from the U.S. government and organizational expertise from Yale, an effort is underway there to get heroin addiction and the viruses spawned by the sharing of contaminated needles — HIV, Hepatitis B and C — under control. (more…)

Got Product Questions? Microsoft Has Answers – More Than 500,000 per Day

By Guest PostApril 4, 2011Technologyafrica, barbara winter, community stars, emea, Europe, florian eichinger, internet explorer, microsoft answers, microsoft answers site, microsoft consumer products, microsoft most valuable professional, microsoft product, middle east, mvp, office, ronnie vernon, windows, windows 7

*Every day more than half a million people visit Microsoft Answers to get their burning Microsoft product questions answered. The company’s recently refreshed question-and-answer forum brings together consumers, experts and technical enthusiasts into a single online community.*

REDMOND, Wash. – April 4, 2011 – Ever since he retired in 2005, Ronnie Vernon’s time has been his own. The former heavy equipment instructor gets to spend his days doing exactly what he likes to do. So each morning he fires up his computer, heads to the Microsoft Answers site, and settles in for a long day answering questions about Windows.

Vernon can’t quite explain why he spends up to 12 hours a day offering strangers tech support. “Over the years I’ve tried to figure out why people do what they do with volunteering, but I never came up with a good explanation,” said Vernon, a Microsoft Most Valuable Professional (MVP) community leader recognized by Microsoft for actively sharing his real world technical expertise with consumers. “Basically, you have some knowledge, you see some people who have problems, and you just like to help.” (more…)

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