*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*
LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLensservice showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads.(more…)
*Microsoft Exchange ActiveSync popularity on smartphones continues to grow.*
Adam Glick, senior technical product manager for Microsoft Exchange Server, navigates his phone using Exchange ActiveSync. Image credit: Microsoft
REDMOND, Wash. — Nov. 16, 2010 — On any given day, millions of people around the world will take a few minutes to check their Outlook Mobile Inbox on a smartphone, especially while in transit or away from the office.
There may be something urgent that requires their immediate response, a meeting room location change, or a new calendar appointment waiting for attention. In any instance, the ability to check in via a smartphone helps them manage tasks and get on with the day while on the go.
For many, the convenience of accessing e-mail, calendar and contacts on a smartphone is integral to their business’ success, and they cannot imagine working without this capability.
The protocols that allow this mobile messaging to take place on smartphones reside in Microsoft Exchange ActiveSync (EAS), which has become the de-facto industry standard for mobile messaging synchronization.
EAS is an XML-based protocol that communicates over HTTP (or HTTPS) to synchronize e-mail, contacts, calendar, tasks and notes from a messaging server to a mobile device. The protocol also provides mobile device management and policy controls.(more…)
*Android Platform Now Reaches More than 1 in 5 U.S. Smartphone Subscribers*
RESTON, VA, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLensservice, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 23.5 percent market share, while RIM led among smartphone platforms with 37.3 percent market share. (more…)
*Samsung Strengthens Position in Rankings as Top OEM*
RESTON, VA, October 6, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLensservice, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The August report found Samsung to be the top handset manufacturer overall with 23.6 percent market share, while RIM led among smartphone platforms with 37.6 percent market share. (more…)
*Males Lead the Charge on Smartphones but Females Gaining Ground*
RESTON, VA, October 1, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLensservice. The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. (more…)
*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*
LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy).(more…)
*2 out of 3 U.S. Mobile Subscribers Utilize Text Messaging on their Phone*
RESTON, VA, September 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2010 compared to the preceding three-month average.
*Nokia Continues to Lead Smartphone Market But Apple and Android Devices are Gaining Fast*
LONDON, U.K., September 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of smartphone use showing that the Symbian platform holds 54.4 percent of the Western European market. Despite Symbian’s continued growth in number of smartphone subscribers, its market share has fallen as growth in the Apple OS and Android (Google) platforms has surged in the past year.
comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads. (more…)
