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Apple iOS Platform Outreaches Android by 59 Percent in U.S. When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

By Guest PostApril 19, 2011Technologyandroid phones, apple ios, apple ipad, apple ipad users, apple user base, Comscore, comscore mobilens service, first public data, ipad, ipod touch, mark donovan, mobilens service, samsung galaxy tab, smartphone

*comScore Releases First Public Data on Apple iPad Users from MobiLens Service*

RESTON, VA, April 19, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results of a U.S. study of Apple iPad owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad and iPod Touch. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59 percent.

“comScore is excited to announce the availability of connected device data as part of the comScore MobiLens service,” said Mark Donovan, comScore senior vice president of mobile. “This new data set enables us to not only understand the comprehensive ecosystem of mobile and connected media device users, but it also allows us insight into their detailed demographic and behavioral attributes.” (more…)

Personal Solar Panel Could Make Electricity More Accessible in the Developing World

By Guest PostJanuary 27, 2011Environmentabdrahamane traoré, amin and traoré, developers, dim light, emerald, engineering, june energy, kerosene, kerosene lamp, Mali, michigan, shanhoor amin, smartphone, solar panel, techarb

ANN ARBOR, Mich.— As a child in Mali, Abdrahamane Traoré often did his homework by the sooty, dim light of a kerosene lamp.

As an adult in Michigan, he sometimes has a tough time reaching his family back home. Traoré’s mother must walk to a neighboring village to keep a cell phone charged. (more…)

comScore Reports November 2010 U.S. Mobile Subscriber Market Share

By Guest PostJanuary 6, 2011Technologyamerican, android, apple, Comscore, comscore mobilens, Google, Microsoft, mobile phone, motorola, nokia, operating system, os, rim, smartphone

*Google Android Reaches #2 Spot among Smartphone Platforms*

RESTON, VA, January 6, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The November report found Samsung to be the top handset manufacturer overall with 24.5 percent market share, while RIM led among smartphone platforms with 33.5 percent market share. (more…)

comScore Reports October 2010 U.S. Mobile Subscriber Market Share

By Guest PostDecember 3, 2010Technologyamericans, android, apple, Comscore, comscore mobilens, digital world, google android, Microsoft, mobile subscribers, motorola, nokia, oems, original equipment manufacturers, os, rim, Samsung, smartphone, smartphone operating system, Social networking sites, u.s. mobile phone industry

*Smartphones Now Used by 1 in 4 U.S. Mobile Subscribers*

RESTON, VA, December 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The October report found Samsung to be the top handset manufacturer overall with 24.2 percent market share, while RIM led among smartphone platforms with 35.8 percent market share. (more…)

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

By Guest PostNovember 17, 20101 commentTechnologyapp ads, Comscore, eu5, eu5 countries, european mobile phone, france, french smartphone owners, Germany, italy, jeremy copp, mobile marketing, mobile web, smartphone, sms ads, spain, uk, web

*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads. (more…)

The Industry Standard in Mobile Messaging Keeps Work Tasks Ticking Along

By Guest PostNovember 16, 2010Technologyadam glick, apple, e mail, eas, exchange server, global crossing, hp, htc, Microsoft, microsoft exchange activesync, nokia, outlook mobile inbox, palm, Samsung, smartermail, smartphone, sony ericsson, windows phone 7, xml based protocol

*Microsoft Exchange ActiveSync popularity on smartphones continues to grow.*

Adam Glick, senior technical product manager for Microsoft Exchange Server, navigates his phone using Exchange ActiveSync. Image credit: Microsoft

REDMOND, Wash. — Nov. 16, 2010 — On any given day, millions of people around the world will take a few minutes to check their Outlook Mobile Inbox on a smartphone, especially while in transit or away from the office.

There may be something urgent that requires their immediate response, a meeting room location change, or a new calendar appointment waiting for attention. In any instance, the ability to check in via a smartphone helps them manage tasks and get on with the day while on the go.

For many, the convenience of accessing e-mail, calendar and contacts on a smartphone is integral to their business’ success, and they cannot imagine working without this capability.

The protocols that allow this mobile messaging to take place on smartphones reside in Microsoft Exchange ActiveSync (EAS), which has become the de-facto industry standard for mobile messaging synchronization.

EAS is an XML-based protocol that communicates over HTTP (or HTTPS) to synchronize e-mail, contacts, calendar, tasks and notes from a messaging server to a mobile device. The protocol also provides mobile device management and policy controls. (more…)

comScore Reports September 2010 U.S. Mobile Subscriber Market Share

By Guest PostNovember 3, 2010Technologyamericans, Comscore, comscore mobilens, digital world, Google, google android, lg, Microsoft, mobile subscribers, motorola, nokia, oems, operating system, original equipment manufacturers, rim, Samsung, smartphone, u.s. mobile phone, US

*Android Platform Now Reaches More than 1 in 5 U.S. Smartphone Subscribers*

RESTON, VA, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 23.5 percent market share, while RIM led among smartphone platforms with 37.3 percent market share. (more…)

comScore Reports August 2010 U.S. Mobile Subscriber Market Share

By Guest PostOctober 6, 2010Technologyapple, Comscore, google android, Microsoft, motorola, nokia, oems, original equipment manufacturers, os, Samsung, smartphone, smartphone operating system, u.s. mobile phone, us smartphone subscribers

*Samsung Strengthens Position in Rankings as Top OEM*

RESTON, VA, October 6, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The August report found Samsung to be the top handset manufacturer overall with 23.6 percent market share, while RIM led among smartphone platforms with 37.6 percent market share. (more…)

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