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comScore Reports November 2010 U.S. Mobile Subscriber Market Share

By Guest PostJanuary 6, 2011Technologyamerican, android, apple, Comscore, comscore mobilens, Google, Microsoft, mobile phone, motorola, nokia, operating system, os, rim, smartphone

*Google Android Reaches #2 Spot among Smartphone Platforms*

RESTON, VA, January 6, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The November report found Samsung to be the top handset manufacturer overall with 24.5 percent market share, while RIM led among smartphone platforms with 33.5 percent market share. (more…)

comScore Reports October 2010 U.S. Mobile Subscriber Market Share

By Guest PostDecember 3, 2010Technologyamericans, android, apple, Comscore, comscore mobilens, digital world, google android, Microsoft, mobile subscribers, motorola, nokia, oems, original equipment manufacturers, os, rim, Samsung, smartphone, smartphone operating system, Social networking sites, u.s. mobile phone industry

*Smartphones Now Used by 1 in 4 U.S. Mobile Subscribers*

RESTON, VA, December 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The October report found Samsung to be the top handset manufacturer overall with 24.2 percent market share, while RIM led among smartphone platforms with 35.8 percent market share. (more…)

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

By Guest PostNovember 17, 20101 commentTechnologyapp ads, Comscore, eu5, eu5 countries, european mobile phone, france, french smartphone owners, Germany, italy, jeremy copp, mobile marketing, mobile web, smartphone, sms ads, spain, uk, web

*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads. (more…)

comScore Reports September 2010 U.S. Mobile Subscriber Market Share

By Guest PostNovember 3, 2010Technologyamericans, Comscore, comscore mobilens, digital world, Google, google android, lg, Microsoft, mobile subscribers, motorola, nokia, oems, operating system, original equipment manufacturers, rim, Samsung, smartphone, u.s. mobile phone, US

*Android Platform Now Reaches More than 1 in 5 U.S. Smartphone Subscribers*

RESTON, VA, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 23.5 percent market share, while RIM led among smartphone platforms with 37.3 percent market share. (more…)

comScore Reports August 2010 U.S. Mobile Subscriber Market Share

By Guest PostOctober 6, 2010Technologyapple, Comscore, google android, Microsoft, motorola, nokia, oems, original equipment manufacturers, os, Samsung, smartphone, smartphone operating system, u.s. mobile phone, us smartphone subscribers

*Samsung Strengthens Position in Rankings as Top OEM*

RESTON, VA, October 6, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The August report found Samsung to be the top handset manufacturer overall with 23.6 percent market share, while RIM led among smartphone platforms with 37.6 percent market share. (more…)

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

By Guest PostOctober 1, 2010Technologybrowser, Comscore, females, mark donovan, mobile application, mobile device, non-smartphone, smartphone, users

*Males Lead the Charge on Smartphones but Females Gaining Ground*

RESTON, VA, October 1, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. (more…)

Video Makes it Big on the Small Screen in Europe

By Guest PostSeptember 29, 2010Technologyapple, Comscore, comscore mobilens, eu5 countries, france, galaxy tab, Germany, ipad, italian market, italy, jeremy copp, mobile devices, mobile video, Samsung, smartphone, spain, u k, video experience

*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*

LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)

comScore Reports July 2010 U.S. Mobile Subscriber Market Share

By Guest PostSeptember 15, 2010TechnologyComscore, comscore mobilens, google android, industry, Microsoft, motorola, nokia, oem, operating system, os, smartphone, u.s. mobile phone, u.s.mobile subscriber market

*2 out of 3 U.S. Mobile Subscribers Utilize Text Messaging on their Phone*

RESTON, VA, September 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2010 compared to the preceding three-month average.

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