Tag Archives: database

Public Acceptance of Climate Change Affected by Word Usage, Says MU Anthropologist

Better science communication could lead to a more informed American public.

Public acceptance of climate change’s reality may have been influenced by the rate at which words moved from scientific journals into the mainstream, according to anthropologist Michael O’Brien, dean of the College of Arts and Science at the University of Missouri. A recent study of word usage in popular literature by O’Brien and his colleagues documented how the usage of certain words related to climate change has risen and fallen over the past two centuries. Understanding how word usage affects public acceptance of science could lead to better science communication and a more informed public.

“Scientists can learn from this study that the general public shouldn’t be expected to understand technical terms or be convinced by journal papers written in technical jargon,” O’Brien said. “Journalists must explain scientific terms in ways people can understand and thereby ease the movement of those terms into general speech. That can be a slow process. Several words related to climate change diffused into the popular vocabulary over a 30-50 year timeline.” (more…)

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‘House Hunters Walrus’

UD camera system records sea ice, identifies ideal walrus habitats

About the video: A University of Delaware research team led by Chandra Kambhamettu has developed a novel camera system to map the surface topography of Arctic sea ice, identifying the best “homes” for walrus.

Walrus use sea ice as a reproductive, migration and resting habitat. However, as sea ice melts and recedes, this marine mammal increasingly is threatened. (more…)

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Say Hi to a Magpie via New App

A new app which encourages people to say “good morning Mr Magpie” via their mobile phone will help scientists evaluate the benefits which birds bring to the quality of human life.

Whether you view them with sorrow or joy, using your smart device to help build up a national database of sightings of the distinctive black-and-white birds will feed into wider research by the University of Exeter to assess how much value people place on having birds in their gardens.

Dr Richard Inger, at the Environment and Sustainability Institute on the University’s Cornwall Campus, said: “We chose to study magpies because they’re one of the most common garden birds in the UK and are easily recognisable. Many people already acknowledge them for luck, and we’re asking them to go one small step further and log sightings on their mobile phones. Magpies are not everyone’s favourite birds, but by getting involved you can help us to gather crucial data which will help us establish how much time the birds spend in different habitats. (more…)

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Commerce Guys Taps Microsoft Cloud to Evolve E-Commerce

Microsoft BizSpark One startup helps businesses adapt in a volatile economic landscape.

REDMOND, Wash. — Nov. 7, 2012 — E-commerce sales are expected to top $1.25 trillion by 2013 globally.* However, according to the CEO of Commerce Guys, e-commerce is still in its infancy.

There is a growing opportunity for retailers and merchants using e-commerce, but meeting the needs of a global marketplace presents many challenges. Commerce Guys is working to make it easy with a platform that is flexible and scalable to meet the needs of a variety of customers. (more…)

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Training Your Robot the PaR-PaR Way

Berkeley Lab and JBEI Researchers Develop a Biology-Friendly Robot Programming Language

Teaching a robot a new trick is a challenge. You can’t reward it with treats and it doesn’t respond to approval or disappointment in your voice. For researchers in the biological sciences, however, the future training of robots has been made much easier thanks to a new program called “PaR-PaR.”

Nathan Hillson, a biochemist at the U.S. Department of Energy (DOE)’s Joint BioEnergy Institute (JBEI), led the development of PaR-PaR, which stands for Programming a Robot. PaR-PaR is a simple high-level, biology-friendly, robot-programming language that allows researchers to make better use of liquid-handling robots and thereby make possible experiments that otherwise might not have been considered. (more…)

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IBM and Oxford Survey: Getting Closer to Customers Tops Big Data Agenda

Less than half of organizations analyzing external data; only 43 percent looking at social media for deeper understanding about consumer preferences
Lack of advanced analytics skills for tackling unstructured data biggest challenge

ARMONK, N.Y. and OXFORD – 17 Oct 2012: A new global report released today by IBM and the Saïd Business School at the University of Oxford reveals that most Big Data initiatives currently being deployed by organizations are aimed at improving the customer experience. Yet, despite the strong focus on the customer, less than half of the organizations engaged in active Big Data initiatives are currently collecting and analyzing external sources of data, like social media.

One reason is that many organizations are struggling to address and manage the uncertainty inherent within certain types of data, such as the weather, the economy, or the sentiment and truthfulness of people expressed on social networks. In the survey, respondents questioned their ability to trust comments, reviews, tweets and other forms of freely offered opinions online. While uncertain, social media data still contains valuable information. Organizations need to embrace and manage data uncertainty and determine how to use it to their advantage. (more…)

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Large Bacterial Population Colonized Land 2.75 Billion Years Ago

There is evidence that some microbial life had migrated from the Earth’s oceans to land by 2.75 billion years ago, though many scientists believe such land-based life was limited because the ozone layer that shields against ultraviolet radiation did not form until hundreds of millions years later.

But new research from the University of Washington suggests that early microbes might have been widespread on land, producing oxygen and weathering pyrite, an iron sulfide mineral, which released sulfur and molybdenum into the oceans. (more…)

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IBM X-Force 2012 Mid-Year Trend and Risk Report: Rising Attacks Focus on Browsers and Social Media Networks

New global security operations center in Wroclaw, Poland helps clients stay ahead of threats

ARMONK, N.Y. – 20 Sep 2012: IBM today released the results of its X-Force 2012 Mid-Year Trend and Risk Report, which shows a sharp increase in browser-related exploits, renewed concerns around social media password security, and continued challenges in mobile devices and corporate “bring your own device” (BYOD) programs.

To further protect its clients from emerging threats like those reported in the IBM X-Force Mid-Year Trend and Risk Report, IBM is today announcing the opening of a security operations center in Wroclaw, Poland. This newest IBM Security Operations Center is the 10th worldwide facility to help clients proactively manage these threats, including real-time analysis and early warning notification of security events. Data for the bi-annual X-Force report comes from IBM’s security operations centers which monitor more than 15 billion security events a day on behalf of approximately 4,000 clients in more than 130 countries. (more…)

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