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IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

By Guest PostOctober 11, 2011Technologyblogs, carolyn heller baird, cfos, chief financial officers, chief marketing officers, cmos, Facebook, four ps, global markets, ibm, ibm institute for business value, ibm study, key market forces, marketing organizations, markets and technology, nature of customer relationships, place, price, products, promotion, return on investment, roi, social media, social platforms, top marketing executives, Twitter, YouTube

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

By Guest PostOctober 10, 2011Technologyandroid os, android platform, apple ios audience, Comscore, connected devices, digital omnivores, ipads, iphones, mark donovan, mobile, mobile media user, pandora, publisher, smartphones, tablets, us digital media consumption habits, wifi

*iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic*

*comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”*

RESTON, VA, October 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. To download a complimentary copy of the report, Digital Omnivores, please visit: https://www.comScore.com/DigitalOmnivores. (more…)

Choosing Microsoft Over the NFL

By Guest PostOctober 9, 2011Sports, Technologyacc, albert rocker, atlanta, atlantic coast conference, biggest software company, celebrity, david dowling, florida state, game, georgia institute of technology, georgia tech athlete, gigantic championship rings, irwin dolobowsky, it infrastructure, Microsoft, microsoft recruiter, national football league, nfl, trish lincoln, university of washington, virginia tech, yellow jackets

*Albert Rocker found himself at a crossroads of two big dreams: The Georgia Tech athlete had to choose between playing a final year of college football for a shot at the National Football League, or accepting a job offer from “the biggest software company ever created.”*

REDMOND, Wash. – It was the toughest decision of Albert Rocker’s life: should he pursue a career in the National Football League (NFL), or one at Microsoft?

At the Georgia Institute of Technology, Rocker was an outside linebacker for the Yellow Jackets football team with one year of eligibility remaining – one last football season to woo the NFL. Rocker played in a total of 38 games over his college career, including all 13 games of his junior season in 2010 – he was set to be a starter if he returned for his last year of eligibility. (more…)

Non-Computer Digital Traffic in Brazil Jumps More than 60 Percent Over Last Four Months

By Guest PostOctober 7, 2011Technologybrazil, digital traffic, internet consumption, internet page views

Apple Operating System Accounts for Largest Share of Non-Computer Traffic, but Android Growing Quickly

São Paulo, Brazil, October 7, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile, tablets, etc.) is growing quickly in Brazil, outpacing many markets. Although non-computer device traffic accounted for just 1.0 percent of total Internet page views in August, this number represents an increase of more than 60 percent since May, demonstrating the rapidly growing importance of tablets and smartphones to the digital landscape in Brazil. (more…)

comScore Reports August 2011 U.S. Mobile Subscriber Market Share

By Guest PostOctober 5, 2011Technologyamericans, apple, Comscore, google android, intelligent online survey, iPhone, mobile phone, mobile phone usage, mobile subscribers, mobilens data, oem, Samsung, smartphone, symbian

*comScore Releases Report “iPhone 5: Implications for the Operator Industry”*

RESTON, VA, October 5, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 43.7 percent market share.

In light of Apple’s new iPhone announcement, comScore has also released a report highlighting the implications of this new device to the mobile operator marketplace. A complimentary copy of the report can be downloaded at the following link: https://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/iPhone_5_Implications_for_the_Operator_Industry (more…)

Yahoo! and ABC News Launch Premier News and Information Alliance

By Guest PostOctober 3, 2011Technologyabc news, ben sherwood, bill weir, christiane amanpour, digital media company, george stephanopoulos, good morning america, nightline, President Obama, ross levinsohn, web, Yahoo, yahoo news, yahoo news network

Powerful combination leverages Yahoo!’s massive reach, content breadth, and technology with ABC News’ leading brands, trusted anchors, and global newsgathering operation

Debut of GoodMorningAmerica.com on Yahoo! offers audience new ways to continue the conversation before, during and after the broadcast 24/7

Yahoo!’s and ABC News’ new exclusive slate of original online video programming kicks off today when ABC News anchor George Stephanopoulos interviews President Obama live from the White House

NEW YORK–(BUSINESS WIRE)— Yahoo!, the premier digital media company, and ABC News today announced a strategic alliance that will enhance and transform the delivery of news and information across the digital landscape. This multifaceted relationship blends Yahoo! News’ unmatched audience, as well as its depth and breadth of content, with ABC News’ global newsgathering operation and unrivaled lineup of trusted anchors and reporters. Yahoo! News and ABC News reach a combined audience of more than 100 million people in the U.S. each month on PCs, mobile devices and tablets. (more…)

The Internet of Tomorrow: Faster, Better and Cheaper

By Guest PostOctober 1, 2011Technologyhigh speed network, internet of tomorrow, network speed, optical signals, optoelectronic technology

The UA, USC and other institutions are building the future of communications using light

Researchers from the University of Arizona, the University of Southern California and seven other institutions are attempting to save the Internet by making it cheaper, faster and better. (more…)

The Cloud Makes a Big Difference to Small Businesses

By Guest PostSeptember 30, 2011Technologybusiness collaboration, business owners, business partners, small businesses

REDMOND, Wash. — What do a customized wheelchair, an all-natural bar of soap, a calming yoga class for kids, an engaging community magazine and international relief supplies organization have in common? These products and services are all delivered by small businesses to a growing customer base. (more…)

Category Archives: Technology