Category Archives: Small Business

Future of Fashion Retail in Pop-ups

Reckoning with high rental fees, the onslaught of online shops and multinationals, brick-and-mortar fashion retailers are realising the perks of a pop-up shop.

Wait, pop-up what?

A pop-up is a store that takes up retail space temporarily (i.e. a few days to several months) as opposed to one taking on a year- or decades-long lease. The setup effectively frees the lessee from the constraints of a lengthy contract. (more…)

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What’s your story? Six strategies for entrepreneurs

ANN ARBOR — An entrepreneur’s backstory plays a critical role in the success or failure of a fledgling venture, says Lianne Lefsrud, a postdoctoral fellow at the University of Michigan Ross School’s Erb Institute.

“Especially for entrepreneurs with limited financial resources, stories are a way to create resources if you can make sense of the world with your stories,” Lefsrud said. (more…)

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Secrets to Winterizing Your Boat

When fall comes around, it’s a sign that it’s time to start thinking about winterizing your boat.  You might get to use it for another month or so, depending on where you live, but those in colder climates should winterize their boat sooner rather than later.  Winterizing it will keep your boat protected from the ice and snow until next spring.  You don’t want to have to look for a new boat for sale because yours has been damaged, so be sure to prepare it for the cold.  Here are some of the basic steps to take to keep your boat safe.
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101 Guide To Cloud Telephony

The term cloud telephony is popularly used nowadays. But what is it? Cloud telephony is a very broad term with several definitions, but no definitive ones. Understandably this causes confusion and apprehension for businesses when considering cloud telephony systems. The simplest way to define cloud telephony is that it is a system that integrates applications, web services and IT infrastructure over the Internet.

Is Cloud Telephony Good for your business?

There are several computing models that can be used as a framework for cloud telephony that allows any type of business to scale their requirements instantly, be it an upscale or downscale manner. In other words, cloud telephony can be used practically by any type of business, small to medium to large businesses. (more…)

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How Does Video Conferencing Benefit a Business?

Cost control is one of the major challenges that companies face and when it’s for a small business, things come to survivability. Thus, the latest technologies and tools that promise to cut down the costs of a company is readily tested and accepted by the small business concerns. VoIP/IP telephony or online applications to make cheap/free calls are always welcome by the business owners who would like to enjoy anything doesn’t have a price tag attached to it.

There are many business owners who work with overseas clients and frequently travelling is not a very feasible option. Travelling abroad is not at all a financially viable option, if it has to be undertaken quite frequently. Phone conferences were a great way to have one-to-one meetings but it had its own downsides – they were costly and very difficult to arrange. Phone conferences often proved to be confusing and led to misunderstandings. Internet and especially after the advent of broadband, it has become really easy for medium and small-scale companies to maintain cheaper communication channels with their clients.  (more…)

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Major secrets of YouTube marketing (Video)

YouTube is a video channel that has witnessed a phenomenal growth in the past decade. Also, it is expected to have a tenfold number of visitors in the next few years. There a number of video sharing and promotion sites other than YouTube such as Vimeo, Metacafe and so on. But since YouTube is directly linked to Google, it has more prominence when compared to the other video sharing sites. YouTube videos are watched by the users for all purposes. Even when a user wants to assemble a PC, he gets ample information through how-to videos that have been put up on YouTube, which helps him a lot. When this is one part of the story, the other part is that this is the reason for many marketers to opt for YouTube videos to promote their products and services. 

The latest trend is to portray some great and useful information which will educate the customers and end users, through which a particular product or service has been promoted. For example, a well-known skincare brand will create videos about interesting topics like, ways to keep your skin glowing throughout the day and so many other tips and in-turn present it in the video that “These useful information has been presented by X” where X is the brand.  (more…)

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How Good to Get Growth with New Technology in Textile Industry

Technology came along into the industries along with the Industrial Revolution. Through generations till date, the same is got carried and eventually got passed off from one generation to another, techniques changed with the course of time, but the idea of implementing technology in industries did not actually change. The same became the principle while its application happened to spread up its wings. Initially textile industries thrived on hand woven techniques, which needed huge labor and was even a time consuming task, but with the aid of technology, and newly designed machineries, the textile industry had its make-over with infrastructural changes, and got mechanized to serve its purpose fruitfully.

Initial days:

Initially the only machineries that emerged up to serve textile industries are the spinning and weaving machines. These were machines with limited facilities, and hence, the person who is actually using it had to put up a lot of effort to have results with full accuracy and precision. Spinning and weaving were even done in the house-holds, to run houses and satisfy the domestic needs, eventually, this got transformed when various small scale industries cropped up, which even got better day after day. (more…)

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