Tag Archives: good storyteller

What’s your story? Six strategies for entrepreneurs

ANN ARBOR — An entrepreneur’s backstory plays a critical role in the success or failure of a fledgling venture, says Lianne Lefsrud, a postdoctoral fellow at the University of Michigan Ross School’s Erb Institute.

“Especially for entrepreneurs with limited financial resources, stories are a way to create resources if you can make sense of the world with your stories,” Lefsrud said. (more…)

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