COLUMBUS, Ohio – People aren’t very good at media multitasking – like reading a book while watching TV – but do it anyway because it makes them feel good, a new study suggests.
The findings provide clues as to why multitasking is so popular, even though many studies show it is not productive.
Researchers had college students record all of their media use and other activities for 28 days, including why they used various media sources and what they got out of it. (more…)
Comprehensive Platform of Software and Services Advances IBM’s Mobile Capabilities; Helps Clients Embrace Growing Mobile and Cloud Computing Business Opportunities
LAS VEGAS – 30 Apr 2012: IBM today unveiled its first ever Mobile Foundation, a comprehensive portfolio of software and services designed to help organizations capitalize on the proliferation of mobile environments — including laptops, smartphones and tablets. (#IBMmobile)(more…)
Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising
RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.
“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)
COLUMBIA, Mo. — Contemplating death doesn’t necessarily lead to morose despondency, fear, aggression or other negative behaviors, as previous research has suggested. Following a review of dozens of studies, University of Missouri researchers found that thoughts of mortality can lead to decreased militaristic attitudes, better health decisions, increased altruism and helpfulness, and reduced divorce rates.
“According to terror management theory, people deal with their awareness of mortality by upholding cultural beliefs and seeking to become part of something larger and more enduring than themselves, such as nations or religions,” said Jamie Arndt, study co-author and professor of psychological sciences. “Depending on how that manifests itself, positive outcomes can be the result.” (more…)
Olympians Shannon Miller, Dan O’Brien and Summer Sanders Join Editorial Team as Analysts
SUNNYVALE, Calif. — Yahoo!, the premier digital media company, today announced its Summer Games programming efforts bringing Yahoo!’s over 700 million global users closer to the events than ever before, in dozens of languages and regions, across multiple screens and digital platforms. Yahoo!’s coverage will include original video programs, breaking news, expert analysis from Gold Medal Olympians Dan O’Brien (Track and Field), Summer Sanders (Olympics), Shannon Miller (Gymnastics), and the award-winning team of writers from Yahoo! Sports, as well as social integration programs, and for the first time Yahoo! will reveal its “Memorable Moments” editorial series to build excitement for the Games. (more…)
EAST LANSING, Mich. — The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.
Surprisingly, the presence and behavior of other customers is just as important to brand loyalty as customer service, said Clay Voorhees. As a real-world example, he noted the fact that Abercrombie & Fitch offered to pay troublemaking cast members of the MTV reality show “The Jersey Shore” to stop wearing its clothes. (more…)
A naturally occurring compound derived from wild tomato plants is also a fast-acting, nontoxic herbicide, according to researchers at North Carolina State University.(more…)
