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Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

By Guest PostSeptember 17, 2013Technologyaol networks, aol networks international, be on selects, campaign essentials, Comscore, consumer behavior, denmark, digital investments, effective campaign management, france, Germany, grps, italy, mobile, Netherlands, norway, rene rechtman, scott joslin, spain, svp, Sweden, tv, uk, US, vce, web

Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance

London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.

“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.” (more…)

For Display Ads, Being Seen Matters More than Being Clicked

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions

SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting

company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

“Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen? It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.” (more…)

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Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

For Display Ads, Being Seen Matters More than Being Clicked