Tag Archives: new zealand

comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Australia

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*Study Finds that Without Proper Adjustments, Site-Server Estimates can Overstate Audience Size by Factor of up to 2.7x*

Sydney, Australia, February 3, 2011 – comScore, Inc., a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments, site-server measurement of the size of website audiences in Australia can be inflated by up to 2.7 times the actual number of unique visitors. (more…)

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In Australia, Men Watch Twice the Amount of Online Video as Women

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*Australians Watched Nearly 3 Hours of Online Video per Viewer at YouTube.com in October*

Sydney, Australia, December 6 , 2010 – comScore, Inc., a leader in measuring the digital world, today released its October 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that nearly 80 percent of Australia’s Internet population viewed video online in October, with an average viewer watching nearly 8 hours of video during the month. The report also revealed that male online video viewers in Australia spend nearly double the amount of time viewing video compared to women. (more…)

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comScore Veteran Amy Weinberger Appointed Vice President for Australia and New Zealand

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*comScore Continues Emphasis on Expansion in Asia Pac*

Sydney, Australia, November 12, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to her new role, including 8 years of experience with comScore in its San Francisco office where she was responsible for developing relationships and delivering value to some of the leading global technology brands. Ms. Weinberger will be responsible for new and existing business in Australia and New Zealand and will be based in Sydney. (more…)

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Scenes from Windows Phone 7 Launch in Europe Australia, and New Zealand

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*Consumers line up to be among the first to own new handsets.*

REDMOND, Wash. – Oct. 21, 2010 – The much-awaited launch of Windows Phone 7 has begun, with the first handsets going on sale yesterday in New Zealand, followed shortly in countries throughout Europe and Asia Pacific, including Australia, Belgium, France, Hong Kong, Ireland, Italy, Singapore, Spain and the U.K. (more…)

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4 Out of 5 Internet Users in Australia Viewed Online Video in July

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*Australians Watched an Average of 7 Hours of Online Video Per Viewer during Month*  

Sydney, Australia, September 9, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more than 7 hours of video during the month.

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