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Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World

comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*

São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)

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Google Sites, Facebook.com and Microsoft Sites Rank as Most-Visited Online Destinations in Chile

*comScore Releases Report: State of the Internet with a Focus on Chile* 

Santiago, Chile August 30, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet destinations in Chile based on data from its comScore Media Metrix Service. The report found that Google Sites led as the most-visited Internet property in the market, reaching 95 percent of all Chileans online.

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6 in 7 Brazilian Internet Users Watched Online Video in July

*According to comScore, Brazilians Viewed a Total of 3.3 Billion Online Videos Driven in Part by Interest in World Cup Coverage* 

Sao Paulo, Brazil, August 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on online video consumption in Brazil. The study found that in July 2010 more than 35 million Brazilians watched online video, representing approximately 85 percent of the total online population. The study, which tracked the video viewing behavior of Brazilians during the months of the World Cup, reported that Brazilians watched a total of 6.7 billion videos during June and July combined.

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Internet Users Age 6-14 in Brazil Spend 60 Percent of their Online Time on Entertainment and Communication Sites

Sao Paulo, Brazil – comScore, Inc. a leader in measuring the digital world, released (June 30) a study of online behavior among 6-14 year-old consumers in Brazil, a recent addition to comScore’s demographic segmentation capabilities in the market. 

The study found that Internet users 6-14 years of age accounted for 12 percent of the total online population in Brazil in May 2010, spending the majority of their time on Entertainment, Instant Messengers and Social Networking sites.

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