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Know How Much You’re Texting While Driving? U-M Study Says No

By Guest PostSeptember 27, 2012Technologyalarm clock, automatic behavior, driving, frequency, habit, human behavior, joseph bayer, michigan, mobile communication, public safety, scott campbell, Technology, texting, texts, university, young adults

ANN ARBOR, Mich.— Texting while driving is a serious threat to public safety, but a new University of Michigan study suggests that we might not be aware of our actions.

U-M researchers found that texting while driving is predicted by a person’s level of “habit”—more so than how much someone texts.

When people check their cell phones without thinking about it, the habit represents a type of automatic behavior, or automaticity, the researchers say. Automaticity, which was the key variable in the study, is triggered by situational cues and lacks control, awareness, intention and attention. (more…)

Yahoo! and Media.net Launch Contextual Ads for Web Publishers

By Guest PostSeptember 27, 2012Technologyadvertising revenue, al echamendi, android, bing network, blackberry phone, canada, contextual ads, divyank turakhia, ios, ipad, iPhone, itouch, Media, online advertising, traffic, united kingdom, united states, web publisher, Yahoo

New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue

SUNNYVALE, Calif. & AUSTIN, Texas — Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

“Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers,” said Al Echamendi, Vice President, Business Development, Yahoo!. “During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.” (more…)

New Exchange Addresses Changing Landscape of Security

By Guest PostSeptember 24, 2012Technologydata security, harris interactive, harris interactive poll, microsoft exchange conference, new exchange

Harris Interactive poll highlights change in how information is shared, supports need for balanced approach to data security

REDMOND, Wash. — Sept. 24, 2012 —Today marks the kick-off of Microsoft Exchange Conference 2012 (MEC), the first time in 10 years that Microsoft has held the event. (more…)

Microsoft YouthSpark Grants to Encourage Youth to Do Great Things

By Guest PostSeptember 23, 2012Education, Technologygreat futures challenge, microsoft youthspark, next generation, nonprofit organization, tech challenge, youthspark

As part of a commitment to create opportunities for 300 million youth around the world during the next three years, Microsoft announces support for five national U.S. nonprofits that focus on youth causes. Here’s a look at how these organizations are making a difference

REDMOND, Wash. — As part of the launch of the Microsoft YouthSpark initiative, Microsoft announced national partnerships with five major nonprofit organizations with missions to give youth the skills, education and job training they need to succeed: Boys & Girls Clubs of America, City Year, Junior Achievement USA (JA), Network for Teaching Entrepreneurship (NFTE) and Year Up. (more…)

App Lets You Monitor Lung Health Using Only a Smartphone

By Guest PostSeptember 23, 2012Health, Technologychronic lung problems, lung function, monitor lung health, research app, smartphone app, spirosmart

People suffering from asthma or other chronic lung problems are typically only able to get a measure of their lung function at the doctor’s office a few times a year by blowing into a specialized piece of equipment. More frequent testing at home could detect problems earlier, potentially avoiding emergency room visits and hospitalization. (more…)

IBM and Broadridge Study Reveals Financial Markets Firms Challenged to Deliver Innovation and Efficiency

By Guest PostSeptember 21, 2012Economy, Technologyapplied insights, broadridge, business services, capital market, center, charles marchesani, customer demand, decision maker, financial solutions, global, hong kong, ibm, it, North America, organizational dna, proxy service, ron lefferts, singapore, united kingdom, united states

Only 1 in 5 firms excels at supporting new regulation and responding rapidly to client demands

Leading firms are rethinking their operations, forming external partnerships

NEW YORK, N.Y. – 21 Sep 2012: A new report released by IBM in collaboration with Broadridge Financial Solutions, Inc. reveals that increasing regulatory pressures and shifting customer demands are forcing financial markets firms to transform how they operate. Forward-thinking firms are breaking away from the industry’s long-held “not invented here” approach to managing operations to create a more open, agile and customer-focused model that expands the traditional boundaries of collaboration with external partners.

In a survey of 133 senior business executives and top IT decision makers from large and small firms located in the world’s trading centers – the United States, United Kingdom, Singapore and Hong Kong – 77 percent cite regulatory requirements and 59 percent point to more demanding customers as the top external market drivers triggering changes in their operating models. Only 22 percent of the firms currently excel at meeting both. (more…)

IBM X-Force 2012 Mid-Year Trend and Risk Report: Rising Attacks Focus on Browsers and Social Media Networks

By Guest PostSeptember 20, 2012Technologyaccess, adobe, advanced, anna sienko, apts, attack, brand reputation, byod, center, clinton mcfadden, database, document format, ibm, katowice, krakow, kris lovejoy, mac, maciej bluj, malicious code, operating system, password security, pdf, persistent threats, poland, portable, poznan, reader x, risk report, security operation, social media, sql, web crawler, website, windows platform, Wroclaw, x-force

New global security operations center in Wroclaw, Poland helps clients stay ahead of threats

ARMONK, N.Y. – 20 Sep 2012: IBM today released the results of its X-Force 2012 Mid-Year Trend and Risk Report, which shows a sharp increase in browser-related exploits, renewed concerns around social media password security, and continued challenges in mobile devices and corporate “bring your own device” (BYOD) programs.

To further protect its clients from emerging threats like those reported in the IBM X-Force Mid-Year Trend and Risk Report, IBM is today announcing the opening of a security operations center in Wroclaw, Poland. This newest IBM Security Operations Center is the 10^th worldwide facility to help clients proactively manage these threats, including real-time analysis and early warning notification of security events. Data for the bi-annual X-Force report comes from IBM’s security operations centers which monitor more than 15 billion security events a day on behalf of approximately 4,000 clients in more than 130 countries. (more…)

QR Code Usage among European Smartphone Owners Doubles Over Past Year

By Guest PostSeptember 19, 2012Technologybenchmark data, Comscore, eu5 market, european market, france, Germany, hesham al jehani, italy, mobile, mobilens data, qr code, smartphone user, spain, united kingdom, usage

Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market

London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)

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