Author Archives: Guest Post

Unusual Supernova is Doubly Unusual for Being Perfectly Normal

From the “Backyard Supernova,” the Berkeley Lab-led Nearby Supernova Factory has built a benchmark atlas for normal Type Ia’s

August, 2011, saw the dazzling appearance of the closest and brightest Type Ia supernova since Type Ia’s were established as “standard candles” for measuring the expansion of the universe. The brilliant visitor, labeled SN 2011fe, was caught by the Palomar Transient Factory less than 12 hours after it exploded in the Pinwheel Galaxy in the Big Dipper.

Easy to see through binoculars, 2011fe was soon dubbed the Backyard Supernova. Major astronomical studies from the ground and from space followed close on its heels, recording its luminosity and colors as it rapidly brightened and then slowly faded away. (more…)

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Major secrets of YouTube marketing

YouTube is a video channel that has witnessed a phenomenal growth in the past decade. Also, it is expected to have a tenfold number of visitors in the next few years. There a number of video sharing and promotion sites other than YouTube such as Vimeo, Metacafe and so on. But since YouTube is directly linked to Google, it has more prominence when compared to the other video sharing sites. (more…)

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Mystery of the mutant polyomavirus

A new study shows that common mutant forms of the deadly JC polyomavirus are not responsible for the pathogen’s main attack, which causes a brain-damaging disease in immunocompromised patients called progressive multifocal leukoencephalopathy. But that finding raises the ominous question of what the mutants might be up to instead.

PROVIDENCE, R.I. [Brown University] — The JC polyomavirus is clearly opportunistic. It infects half the population but lethally destroys brain tissue only in immunocompromised patients — and it may be outright sneaky, too. Even as a new research paper allays fears that common mutant forms of the virus are the ones directly responsible for the disease’s main attack, that same finding raises new questions about what the mutants are doing instead. (more…)

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Women and HIV: A story of racial and ethnic health disparities

The history of women with HIV/AIDS in the United States is really a story of racial and ethnic health disparities.

Overall, the rate of American women contracting the disease relative to men has climbed from 8 percent in the 1980s to 25 percent today. But most of this burden is in underserved communities: one in 32 African-American women will be diagnosed with HIV in their lifetime, as will one in 106 Latina women. Meanwhile, one in 526 Caucasian and Asian women will contract the virus. Death rates are also higher for African-American and Latina women, making it one of the leading causes of death for those groups. (more…)

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Changing Minds about Climate Policy Can Be Done – Sometimes

Simply communicating the benefits is not enough

COLUMBUS, Ohio – Some open-minded people can be swayed to support government intervention on climate change – but only if they are presented with both the benefits and the costs, a new study suggests.

Researchers found that those who were open-minded didn’t change their view if they heard arguments for only one side of the issue.

People who are relatively more closed-minded did not change their mind regardless of the messages they received, or what their original views were. There was also no evidence of open-minded people becoming less supportive of government intervention, no matter if they heard both sides of the argument or only one. (more…)

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Helping Many People Boosts Social Standing More Than Helping Many Times, Says MU Anthropologist

Research could guide business and political decisions as well as charity work

COLUMBIA, Mo. – A business may build a better reputation as a good corporate citizen by donating $100,000 to ten charities, as opposed to $1 million to one charity, suggested University of Missouri anthropologist Shane Macfarlan. Contrary to earlier assumptions in theoretical biology, Macfarlan’s research found that helping a greater number of people builds a positive reputation more than helping a few people many times. The results of this research can offer guidance to businesses and politicians on how to improve their public images.

“Good reputations are good business. For example, buyers tend to purchase from merchants with numerous positive ratings on internet-based commerce websites, such as Amazon and eBay,” said Shane Macfarlan, post-doctoral anthropology researcher in MU’s College of Arts and Science. “Beyond the realm of commerce, the power of a positive reputation may have influenced the evolution of language and cooperation in our species. In our study, we found that an individual’s reputation improves more after helping a greater number of people compared to performing a greater number of helpful acts for fewer people.” (more…)

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Chemists Work to Desalt the Ocean for Drinking Water, One Nanoliter at a Time

By creating a small electrical field that removes salts from seawater, chemists at The University of Texas at Austin and the University of Marburg in Germany have introduced a new method for the desalination of seawater that consumes less energy and is dramatically simpler than conventional techniques. The new method requires so little energy that it can run on a store-bought battery. (more…)

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