Tag Archives: yahoo news

Yahoo! News Launches ‘Remake America,’ an Unprecedented Docu-Series That Integrates Audience, News Coverage

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*Original video series chronicles the lives of six American families; viewers offer their ideas and solutions for the issues facing Americans today*

SUNNYVALE, Calif. — Yahoo! News, the #1 online news destination, today announced the launch of “Remake America,” a new weekly video series that follows the lives of six real families as they strive to get back on track towards achieving “the American dream.” Yahoo! News is putting citizens at the forefront of elections coverage by following the personal stories of real Americans throughout the year and enabling citizens to propose solutions to the challenges and opportunities facing our nation through social channels and tools. The reality series will offer a lens, through the eyes of real families, into the political issues at the forefront of the 2012 elections, including the impact of unemployment, healthcare, veteran affairs, and the housing market.

“Remake America,” an original Yahoo! series in collaboration with Trium, aims to spark a national conversation among Yahoo!’s audience of more than 170 million users in the United States1 around the issues American families face every day. The series will offer the Yahoo! community an opportunity to join the discussion by offering their own solutions and guidance. Comments, personal stories, and anecdotes can all be posted on the “Remake America” conversations page and America will be able to follow these families through social media. During the program, Yahoo! News and ABC News experts will work with the “Remake America” families through specific situations, offering direct advice and tips that will help them break through roadblocks and create life-changing solutions. (more…)

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Yahoo! and ABC News Launch Premier News and Information Alliance

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Powerful combination leverages Yahoo!’s massive reach, content breadth, and technology with ABC News’ leading brands, trusted anchors, and global newsgathering operation

Debut of GoodMorningAmerica.com on Yahoo! offers audience new ways to continue the conversation before, during and after the broadcast 24/7

Yahoo!’s and ABC News’ new exclusive slate of original online video programming kicks off today when ABC News anchor George Stephanopoulos interviews President Obama live from the White House

NEW YORK–(BUSINESS WIRE)— Yahoo!, the premier digital media company, and ABC News today announced a strategic alliance that will enhance and transform the delivery of news and information across the digital landscape. This multifaceted relationship blends Yahoo! News’ unmatched audience, as well as its depth and breadth of content, with ABC News’ global newsgathering operation and unrivaled lineup of trusted anchors and reporters. Yahoo! News and ABC News reach a combined audience of more than 100 million people in the U.S. each month on PCs, mobile devices and tablets. (more…)

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Yahoo! Sets Records With The Royal Wedding; Drives Largest Traffic Day for Single Event

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*Names Jai Singh Editor-in-Chief of Yahoo! Media Network*

SUNNYVALE, Calif.–(BUSINESS WIRE)— Yahoo! Inc. drove its largest traffic numbers for a single event last week when the world turned to the company for coverage of the Royal Wedding. Over a 24-hour period on Friday, April 29, 2011, Yahoo! drove more traffic and video to its coverage of the wedding than any previous event. (more…)

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Researchers Find Cancer News May Contribute to Confusion About Cancer

By Culture, Health, Media, , , , , , , , , , , , , , ,

New research from North Carolina State University shows that most online news stories about cancer contain language that likely contributes to public uncertainty about the disease – a significant finding, given that at least one-third of Americans seek health information online.

“Previous studies show that more than 100 million Americans seek health information online, and that their findings affect their health decisions,” says Dr. Kami Kosenko, an assistant professor of communication at NC State and co-author of a paper describing the study. “But, while people facing uncertainty about cancer issues are likely to seek out additional information, we’ve found that there are features of the information they’re seeking that may actually exacerbate the uncertainty.” (more…)

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Yahoo! Launches Weekend Edition, a New Weekend Destination on Yahoo! News

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*Sponsored by Buick, Weekend Edition offers content for the weekend audience, including an original video program*

SUNNYVALE, Calif.–(BUSINESS WIRE) — Yahoo! and Buick today unveiled Weekend Edition on Yahoo! News, a new weekend program offering compelling original video and relevant editorial content, programmed for the weekend audience. Weekend Edition (https://weekendedition.news.yahoo.com) will help Buick reach and engage the Yahoo! News audience of more than 90 million monthly visitors by integrating the Buick brand in a premium-content environment.

“With Weekend Edition, we’ve established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience,” said Mark Walker, vice president and head of Yahoo! News. “This program also aligns perfectly with Buick’s target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition.” (more…)

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