COLUMBUS, Ohio – A recent study examined people’s bodily responses while watching presidential campaign ads – and discovered another way that people avoid political information that challenges their beliefs.
In the last days of the 2008 campaign, researchers had people watch a variety of actual ads for Republican presidential candidate John McCain and his Democratic rival Barack Obama while the viewers’ heart rates, skin conductance and activation of facial muscles were monitored. (more…)
ANN ARBOR, Mich.— The jokes by late-night comedy television hosts can be just as effective as regular political news in spurring discussion among viewers, a new University of Michigan study shows.
In addition, political candidates could help their campaigns with mentions by shows like “The Daily Show with Jon Stewart,” “Late Show with David Letterman” or “The Tonight Show with Jay Leno.” (more…)
Public Policy’s Philip Joyce Offers Election Policy Fact Check
COLLEGE PARK, Md. – From a public policy point of view, the national debt accumulation since President Obama took office is largely a result of policies put in place prior to his inauguration, says a new analysis by University of Maryland expert Philip Joyce. He adds that Obama’s policies will make little impact in the debt over the next decade.
“The best that can be said about presidential fiscal policies thus far is that they would slow the bleeding, but they neither would stop it nor would they do much to heal the patient,” Joyce says.
The size of the debt has been one of the biggest issues of the presidential campaign, with Republicans arguing that the President has allowed the debt to rise out of control and Obama saying that he inherited the policies that led to an increase in debt and deficits. (more…)
A University of Colorado analysis of state-by-state factors leading to the Electoral College selection of every U.S. president since 1980 forecasts that the 2012 winner will be Mitt Romney.
The key is the economy, say political science professors Kenneth Bickers of CU-Boulder and Michael Berry of CU Denver. Their prediction model stresses economic data from the 50 states and the District of Columbia, including both state and national unemployment figures as well as changes in real per capita income, among other factors.
“Based on our forecasting model, it becomes clear that the president is in electoral trouble,” said Bickers, also director of the CU in DC Internship Program. (more…)
Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising
RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.
“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)
Many Americans overestimate the degree of polarization between Democrats and Republicans, and this misconception is associated with citizens’ voting behavior and their involvement in political activities, according to new findings from the University of Colorado Boulder.
“It is clear that Americans see themselves as very sharply polarized,” said Professor Leaf Van Boven, who led the research efforts. “And that the extent of perceived polarization dramatically overstates the actual degree of polarization.” (more…)
