Tag Archives: france

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads.  (more…)

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Origin of Skillful Stone Tool Sharpening Method Pushed Back More Than 50,000 Years

A highly skillful and delicate method of sharpening and retouching stone artifacts by prehistoric people appears to have been developed at least 75,000 years ago, more than 50,000 years earlier than previously thought, according to a new study led by the University of Colorado at Boulder.

The new findings show that the technique, known as pressure flaking, took place at Blombos Cave in South Africa during the Middle Stone Age by anatomically modern humans and involved the heating of silcrete — quartz grains cemented by silica — used to make tools. Pressure flaking takes place when implements previously shaped by hard stone hammer strikes followed by softer strikes with wood or bone hammers are carefully trimmed on the edges by directly pressing the point of a tool made of bone on the stone artifact. (more…)

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Scenes from Windows Phone 7 Launch in Europe Australia, and New Zealand

*Consumers line up to be among the first to own new handsets.*

REDMOND, Wash. – Oct. 21, 2010 – The much-awaited launch of Windows Phone 7 has begun, with the first handsets going on sale yesterday in New Zealand, followed shortly in countries throughout Europe and Asia Pacific, including Australia, Belgium, France, Hong Kong, Ireland, Italy, Singapore, Spain and the U.K. (more…)

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Video Makes it Big on the Small Screen in Europe

*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*

LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)

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comScore Launches Mobile Measurement in Japan

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage* 

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*  

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

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Hollywood’s Latest 3-D Animation Film ‘Despicable Me’ Advances Smarter Movie Production With IBM

HOLLYWOOD, Calif. – 08 Jul 2010: IBM announced today that it has collaborated with Illumination Entertainment to help it meet the massive production requirements involved in creating its new computer-animated 3-D feature film, “Despicable Me.”  

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