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Price Check by Amazon App Now Available for iPhone

By Guest PostNovember 22, 2010TechnologyAmazon, amazon for iphone, baby strollers, Facebook, iPhone, iphone app store, price check by amazon, sam hall, text message, Twitter

*New app helps customers instantly compare in-store prices to the low prices from Amazon.com and other online merchants*

SEATTLE, Nov 22, 2010 (BUSINESS WIRE) — Amazon.com today announced a new price comparison app for the iPhone that provides customers the easiest way yet to compare in-store prices with the low prices from Amazon.com and other online merchants. Across all categories of products – from toys to consumer electronics – customers can use the app to scan a barcode, snap a picture, or say or type a product name to receive instant prices for that item from Amazon.com and other online merchants. Customers will then have the ability to, with one-click, purchase the item and have it delivered directly to their doorstep.

“This app makes it incredibly easy to quickly compare prices on millions of items before making a purchase,” said Sam Hall, director of Amazon Mobile. “We’ve worked hard to have low prices at Amazon, and we like it when customers comparison shop so they know they’re getting a good deal. We hope this app will empower customers to shop with confidence this holiday and any other day.” (more…)

IBM Powers Russian Pharmaceutical Company PROTEK

By Guest PostNovember 22, 2010Technologyandrey filatov, data processing center, hp, ibm, ibm power7 systems, it infrastructure, power systems, protek, roadmap, russian federation, russian pharmaceutical distributor, victor gorbunov

*IBM’s POWER7 systems replace HP servers*

MOSCOW, – 22 Nov 2010: IBM today announced that Russian pharmaceutical distributor PROTEK has switched to IBM POWER7 systems for its data processing center. The new systems from IBM replace the previous servers from HP, enabling PROTEK to improve the performance of critical business applications while reducing power consumption and increasing return on investment.

PROTEK is one of Russia’s largest pharmaceutical companies, distributing medicines to 44,000 pharmacies and health-care institutions across the Russian Federation. PROTEK’s rapid business growth and the implementation of a new ERP system across all of its offices resulted in a sharp increase in workload for the company’s IT infrastructure. PROTEK’s legacy IT system, based on HP SuperDome servers, failed to meet its growing performance requirements. In an effort to avoid further delays in critical business data processing, PROTEK’s management board decided to switch to a new server platform. (more…)

YouTube PSAs: Comments More Persuasive Than Videos

By Guest PostNovember 19, 20101 commentCulture, Technologyanti-marijuana, anti-marijuana psas, attitudes about marijuana, james anthony, joseph walther, marijuana, michigan state university, perceptions, psas, video quality, videos, YouTube

Professor Joseph Walther led an MSU research project that found that comments accompanying YouTube public service announcements were more persuasive to viewers than the videos themselves. Image credit: Michigan State University

EAST LANSING, Mich. — Michigan State University researchers, studying public service announcements placed on YouTube about marijuana use, have found that the comments accompanying the PSAs are more influential among viewers than the videos themselves.

The researchers showed four anti-marijuana PSAs, and the accompanying comments, to college students and asked for their evaluations of the PSAs and their attitudes about marijuana.

What was found was that negative, derisive comments about the video led the students to perceive the video as worse than when the comments were positive, even though they watched the videos individually. And when students identified with the anonymous commenters, the comments affected their perceptions of marijuana’s harmful effects.

“Generally, the comments changed people’s attitudes more than the variations of the videos,” said Joseph Walther, a professor in the Department of Telecommunication, Information Studies and Media, and the Department of Communication, who led the research. (more…)

Report: IBM Supercomputers Are Most Energy Efficient in the World

By Guest PostNovember 19, 2010Technologyblue gene prototype, ibm supercomputers, ibm systems, next generation, quantum chromodynamics

Next Generation Blue Gene prototype judged most efficient by Green500.org

ARMONK, N.Y., – 19 Nov 2010: IBM supercomputers are the most energy efficient supercomputers in the world, according to the latest Supercomputing ‘Green500 List’ announced by Green500.org. A prototype of IBM’s next generation Blue Gene supercomputer is #1 on the list.

The list shows that 15 of the top 25 most energy efficient supercomputers in the world are built on IBM high-performance computing technology. The list includes supercomputers from China to Germany and the United States that are being used for a variety of applications such as astronomy, climate prediction and pharmaceutical research. IBM also holds over half of the top 100 positions on this list. (more…)

Amazon.com Announces Launch of New Visual Search Capability for Customers

By Guest PostNovember 19, 2010Technologya9, Amazon, amazon visual search technology, bill stasior, browse for shoes, new search capability, palo alto, product

*Amazon customers can now refine search results by using new shape picker technology*

SEATTLE, Nov 19, 2010 (BUSINESS WIRE) — Amazon.com, Inc. today announced a new search capability available to all customers in Amazon’s men’s and women’s shoe stores. This new capability allows customers to search and browse for shoes based on how they look, allowing them to find the styles they want easily and quickly.

“With the launch of this new search feature, finding the right pair of shoes becomes even easier for customers,” said Bill Stasior, president of A9. “The customer is presented with a palette of shapes, representing different styles of shoes and that palette is constantly changing to match the customer’s context. Because the styles are shown graphically as silhouettes, customers don’t even need to know the name of the styles they are exploring.” (more…)

comScore Releases October 2010 U.S. Search Engine Rankings

By Guest PostNovember 18, 20101 commentTechnologyamericans, ask network, bing, Comscore, comscore qsearch, Google, google instant search, in-channel search, Microsoft, mywebsearch, u.s. search marketplace, us explicit core search market, Yahoo

RESTON, VA, November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.3 percent of searches conducted, an increase of 0.2 share points from September 2010.

The October 2010 qSearch figures represent the second month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query. To learn more about how comScore is measuring search activity as users engage with Google Instant Search, please read our blog post on the subject: https://blog.comscore.com/2010/10/comscore_september_qsearch.html (more…)

German Internet Users Received 188 Billion Display Ads in Q3 2010

By Guest PostNovember 18, 2010TechnologyComscore, comscore ad metrix, deutsche telekom, display advertising, Facebook, german internet users, german online display advertising market, jappy gmbh, online display advertiser, peter bernschneider, studivz, telefonica europe, verlagsgruppe georg von holtzbrinck

*Telefonica Europe Ranks as Top Display Advertiser in Germany*

LONDON, U.K., November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the German online display advertising market for Q3 2010, using the comScore Ad Metrix service. The data revealed that German internet users received more than 188 billion display ads during the quarter.

“With 188 billion online display ad impressions served in Germany in the third quarter, it’s evident that online advertising has become a sizeable market over the past few years,” said Peter Bernschneider, account manager of comScore Germany. “Social networking sites continue to attract users as well as advertisers, with the top 3 ad publishers in Germany being social networking sites.” (more…)

Microsoft Lync 2010: The Future of Communications, Right Now

By Guest PostNovember 17, 20102 commentsTechnologya t Kearney, Bill Gates, communications, fortune 500, gurdeep singh pall, instant messaging, Microsoft, microsoft lync, microsoft office 365, microsoft office communications server, ocs, Technology

*Microsoft Lync puts people at the center of communications, connecting in new ways, across the PC, phone and browser.*

REDMOND, Wash. — Nov. 17, 2010 — Three years ago, the introduction of Microsoft Office Communications Server (OCS) changed the way people stay connected. An individual’s identity and presence became the center of business communication, thanks to the integration of unified communications across e-mail, voice, instant messaging, audio- and videoconference tasks — and even desktop sharing. People could choose how to manage their conversations, redirect calls, set their level of availability, and decide how and when they could be reached. (more…)

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