Author Archives: Guest Post

To Boost Customer Satisfaction, Business Owners Should Pay Attention to Employee Job Satisfaction, MU Business Researcher Finds

COLUMBIA, Mo. ­— Previous studies have shown that customer satisfaction plays a key role in the health and future success of any company. When customers are satisfied, they keep coming back to the same store and invite their friends to do the same. Now, a new study from the University of Missouri has found that CEOs who pay attention to employees’ job satisfaction are able to boost both customer satisfaction and “repurchase intentions,” or the number of customers that intend to purchase products from the store. (more…)

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New Map Reveals Giant Fjords Beneath East Antarctic Ice Sheet

AUSTIN, Texas — Scientists from the U.S., U.K. and Australia have used ice-penetrating radar to create the first high-resolution topographic map of one of the last uncharted regions of Earth, the Aurora Subglacial Basin, an immense ice-buried lowland in East Antarctica larger than Texas.

The map reveals some of the largest fjords or ice cut channels on Earth, providing important insights into the history of ice in Antarctica. The data will also help computer modelers improve their simulations of the past and future Antarctic ice sheet and its potential impact on global sea level. (more…)

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Going to War: The Relationship Among the Media, the Public and the President

*In a new study, journalism associate professor Shahira Fahmy found the media and presidential agenda had only a limited influence on public concern for the war with Iraq. Public concern influenced how much space former President Bush devoted to issues on his Iraq war agenda, and the press also had some limited influence on the issues stressed by the president.*

Only four months after Sept. 11, 2001, former President Bush identified Iraq as a member of the “axis of evil,” a problem, which if gone unchecked, would endanger the nation’s freedom and security.

As part of the public relations buildup before going to war with Iraq, the former president explained that the Iraqi regime has plotted to develop anthrax, and nerve gas and nuclear weapons for more than a decade. He said this is a regime that has something to hide from the civilized world. (more…)

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New Disney Tron:Legacy Digital Book Site Comes Alive With HTML5 in Internet Explorer 9

*Site offers immersive Web experience for comic book enthusiasts.*

BURBANK, Calif. — June 3, 2011 — When the team behind the latest Tron:Legacy Project project website started their work, they had in mind one goal: raise the bar for what a graphic novel could be like online. “Most online comics are stagnant,” says Dario Di Zanni, development manager for Disney publishing digital media. “We wanted an engaging, fluid site that is more like the actual experience of reading a comic book.”

Originally released by Disney in 1982, the classic science-fiction film “Tron” has spawned comics, games, books and a television series based on the story of protagonist Sam, who is investigating his father’s disappearance 20 years earlier. Sam’s quest takes him on a solo journey through his father’s digital legacy. (more…)

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comScore Reports April 2011 U.S. Mobile Subscriber Market Share

*Apple Assumes #2 Spot among Smartphone Platforms*

RESTON, VA, June 3, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share. (more…)

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There’s More to Shopping Than Just Buying Stuff

EAST LANSING, Mich. — For women, shopping is more than just buying stuff. For some it can be therapeutic, for others a time to socialize, or for some a challenge to find the right product at the right price.

Michigan State University’s Patricia Huddleston is co-author of a new book, “Consumer Behavior: Women and Shopping,” which looks at the reasons why women go shopping, as well as provides a history of how shopping has evolved over the years. (more…)

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Sun Safety: Facts about Skin Cancer and Tips on Preventing It

With summer upon us, Yale Medical Group physicians have an urgent warning: Be sun smart. Practicing good sun protection, including the use of sunscreen, could save your life, they say.

“You don’t want to go crawl under a rock or hide in the basement,” says dermatologist Dr. David Leffell, CEO of Yale Medical Group and a member of Yale Cancer Center. “You want to be active and that usually is best done outdoors — simply use moderation and common sense.” (more…)

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Woods Hole Oceanographic Institution to Lead Expedition to Measure Radioactive Contaminants in the Pacific Ocean

The Woods Hole Oceanographic Institution (WHOI) will lead the first international, multidisciplinary assessment of the levels and dispersion of radioactive substances in the Pacific Ocean off the Fukushima nuclear power plant—a research effort funded by the Gordon and Betty Moore Foundation.

“This project will address fundamental questions about the impact of this release of radiation to the ocean, and in the process enhance international collaboration and sharing of scientific data,” said Vicki Chandler, Chief Program Officer, Science at the Gordon and Betty Moore Foundation. “It is our hope that through this adverse event, we can increase our current knowledge about various natural and man-made sources of radioactivity in the ocean, and how they might ultimately impact ocean life and health around the world.” (more…)

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