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Advertisers Could Target Online Audiences More Efficiently with Personality Scale, MU Researcher Finds

By Guest PostJuly 14, 2012TechnologyFacebook, heather shoenberger, high risk activity, mini mam, mini motivation, news feed, online advertising, personality type, Phoenix, scale, school of journalism, social media, university of missouri

COLUMBIA, Mo. — Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now, a study at the University of Missouri School of Journalism has developed a method that could help advertisers target online audiences easier by knowing their personality types.

Using a new personality scale, researchers determine how people with certain personality types use social media websites. Heather Shoenberger, a doctoral student in the MU School of Journalism, found that those individuals who liked high-risk activity tended to update their status, upload photos and interact with friends frequently. Simultaneously, those individuals who were more reserved tended to merely scroll through Facebook’s “news feed”, and did not upload photos or actively engage with their friends frequently. (more…)

Chicken with Plums

By Guest PostJuly 14, 2012Entertainment1958, angel of death, azrael, berlin, chicken with plums, edouard baer, Germany, marjane satrapi, mathieu amalric, melancholic, musician, nasser ali khan, studio babelsberg, teheran

Synopsis

Teheran, 1958. Since his beloved violin was broken, Nasser Ali Khan, one of the most renowned musicians of his day, has lost all taste for life. Finding no instrument worthy of replacing it, he decides to confine himself to bed to await death. As he hopes for its arrival, he plunges into deep reveries, with dreams as melancholic as they are joyous, taking him back to his youth and even to a conversation with Azraël, the Angel of Death, who reveals the future of his children… As pieces of the puzzle gradually fit together, the poignant secret of his life comes to light: a wonderful story of love which inspired his genius and his music… (more…)

New Technique Controls Crystalline Structure of Titanium Dioxide

By Guest PostJuly 14, 2012Scienceanatase, antimicrobial coatings, atoms dictates, crystalline structure, dme, domain matching epitaxy, hydrogen production, jay narayan, m r bayati, north carolina state university, optimal structure, photovoltaic cells, r molaei, roger narayan, rutile, sapphire substrate, smart sensor, titanium dioxide

Researchers from North Carolina State University have developed a new technique for controlling the crystalline structure of titanium dioxide at room temperature. The development should make titanium dioxide more efficient in a range of applications, including photovoltaic cells, hydrogen production, antimicrobial coatings, smart sensors and optical communication technologies.

Titanium dioxide most commonly comes in one on of two major “phases,” meaning that its atoms arrange themselves in one of two crystalline structures. These phases are “anatase” or “rutile.” The arrangement of atoms dictates the material’s optical, chemical and electronic properties. As a result, each phase has different characteristics. The anatase phase has characteristics that make it better suited for use as an antibacterial agent and for applications such as hydrogen production. The rutile phase is better suited for use in other applications, such as photovoltaic cells, smart sensors and optical communication technologies. (more…)

New IBM Software Transforms the Digital Experience

By Guest PostJuly 13, 2012Technologyandroid, cios, cmos, digital marketing, england lawn, Facebook, ibm, ibm intranet, ibm software, ipad, iPhone, michel min, mick desmond, mobile commerce, mobile devices, omron, ozone intranet, slamtracker, Social networking, software, tennis club, Twitter, website, wimbledon

Delivers New Interactive Online Experience for 16 Million Tennis Fans on wimbledon.com

ARMONK, NY – 13 Jul 2012: IBM today announced new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.

The new software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create exceptional Web experiences. As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences. (more…)

Ribbeting Research

By Guest PostJuly 13, 2012Nature, Scienceacoustic difference, amphibians, amplexus, cocktail party problem, eardrum movement, eustachian tubes, female cope, frog ears, frogs, gray treefrog, hearing aids, jackhammer, mammalian ears, mammals, mark bee, mr right, study, university of minnesota, velocity

Studies of frogs may lead to better hearing aids

When Mark Bee talks to his 106-year-old grandmother alone, her two enormous hearing aids enable her to understand him well.

“But at a table at Thanksgiving, with everybody talking, the devices don’t do well,” says Bee, an associate professor of ecology, evolution and behavior at the University of Minnesota.

Her difficulty in a noisy situation is called the cocktail party problem, after the background babble that stymies many hearing-impaired people trying to pick out individual voices at a party. But in ponds all over the world, frogs handle a similar problem, and Bee hopes to learn enough about how they do it to put the principles to work helping people like his grandmother. (more…)

Metamolecules That Switch Handedness at Light-Speed

By Guest PostJuly 13, 2012Scienceartificial chiral molecule, artificial molecules, enantiomers, meta atom, terahertz frequencies, terahertz technologies

Researchers Develop Optically Switchable Chiral Terahertz Metamolecules

A multi-institutional team of researchers that included scientists with the U.S. Department of Energy’s Lawrence Berkeley National Laboratory (Berkeley Lab) has created the first artificial molecules whose chirality can be rapidly switched from a right-handed to a left-handed orientation with a beam of light. This holds potentially important possibilities for the application of terahertz technologies across a wide range of fields, including reduced energy use for data-processing, homeland security and ultrahigh-speed communications. (more…)

Training Improves Recognition of Rapid-Fire Objects

By Guest PostJuly 12, 2012Scienceattentional blink, attentional function, brain activity, brown university, fmri machine, gibberish character, hoon choi, Kazuhisa Shibata, li hung chang, perception, rapid fire objects, sequence, Takeo Watanabe, visual perception

“Attentional blink” is the term psychologists use to describe our inability to recognize a second important object if we see it less than half a second after a first one. It always seemed impossible to overcome, but in a new paper in the Proceedings of the National Academy of Sciences, Brown University psychologists report they’ve found a way.

PROVIDENCE, R.I. [Brown University] — So far it has seemed an irreparable limitation of human perception that we strain to perceive things in the very rapid succession of, say, less than half a second. Psychologists call this deficit “attentional blink.” We’ll notice that first car spinning out in our path, but maybe not register the one immediately beyond it. It turns out, we can learn to do better after all. In a new study researchers now based at Brown University overcame the blink with just a little bit of training that was never been tried before. (more…)

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