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Multidisciplinary Student Teams Meld Minds in Microsoft Competition

By Guest PostFebruary 4, 2011Technologyautism, bxt philosophy, carnegie mellon school of design, engineering schools, Europe, firenze, florence, grand prize, greatest thinkers, italy, james liu, kinect avatar, mainstream, Microsoft, microsoft firenze bxt student innovation competition, multidisciplinary work, ohio state university, pradeep u n, product innovation, redmond campus, renaissance, subha rangarajan, Technology

*The 5th annual Microsoft Firenze BXT Student Innovation Competition brings together business, design and engineering students to showcase how innovation happens in the real world. This year’s finals take place this weekend on Microsoft’s Redmond campus*

REDMOND, Wash. – Feb. 4, 2011 – Midway through last year’s Microsoft Firenze BXT student innovation competition, James Liu realized something he wasn’t expecting.

He wanted to work at Microsoft. (more…)

Research Shows Good Cop Beats Bad Cop

By Guest PostFebruary 4, 2011Politicsconfession rate, criminals, extract a confession, how criminals admit, interrogation rooms, police evidence

Even the most horrible criminals feel guilt, and according to new research from the University of Montreal, playing on that sentiment might be a good way to extract a confession. In order to gain a better understanding of why and how criminals admit to their crimes, Michel St-Yves, a forensic psychologist and lecturer, and lead author Nadine Deslauriers-Varin, both of the university’s School of Criminology, worked with 221 prisoners from a federal penitentiary, analyzing the conditions under which they did or didn’t confess. (more…)

Ice Cores Yield Rich History of Climate Change

By Guest PostFebruary 4, 2011EnvironmentAntarctica, atmosphere, borehole, carbon dioxide, climate history, climate record, concentration of greenhouse gases, core, coring, earth, gases, human activity, ice, ice core, isotopic composition, julie palais, kendrick taylor, krypton, logging, russia, sample, temperature of the ocean, vostok station, wais, west antarctic ice sheet divide, xenon

*Research project completes drilling for the year, reaching two miles below West Antarctic Ice Sheet*

On Friday, Jan. 28 in Antarctica, a research team investigating the last 100,000 years of Earth’s climate history reached an important milestone completing the main ice core to a depth of 3,331 meters (10,928 feet) at West Antarctic Ice Sheet Divide (WAIS). The project will be completed over the next two years with some additional coring and borehole logging to obtain additional information and samples of the ice for the study of the climate record contained in the core.

As part of the project, begun six years ago, the team, funded by the National Science Foundation (NSF), has been drilling deep into the ice at the WAIS Divide site and recovering and analyzing ice cores for clues about how changes in the concentration of greenhouse gases in the atmosphere have influenced the Earth’s climate over time. (more…)

Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising

By Guest PostFebruary 3, 2011Technologyadlabs, advertising, advertising blog, hong kong, ken mallon, prabhakar raghavan, san francisco, wsdm conference, Yahoo

*New study proves the power of hyperlocal online ad targeting in driving sales*

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! Inc. today announced the launch of Yahoo! AdLabs, a group focused on providing scientific leadership to the industry and accelerating innovation in digital advertising products through Yahoo! Labs (https://labs.yahoo.com/), one of the world’s premier industrial research organizations.

“Yahoo! Labs has been instrumental in developing Yahoo!’s advertising products, laying a foundation of scientific research and innovative data analysis, supporting everything from the world’s most advanced display advertising marketplace to the world’s most effective ad targeting capabilities,” said Dr. Prabhakar Raghavan, Yahoo!’s chief scientist and head of Yahoo! Labs. “AdLabs will build on this success and break new ground in combining scientific rigor with a deep understanding of the practical needs of marketers.” (more…)

‘Brain Can Learn to Overcome Sleep Apnea’

By Guest PostFebruary 3, 2011Healthairways, brain, brain chemical, breathe, depth of breathing, enhance breathing, john peever, noradrenaline, normal lung activity, north americans, obstructive sleep apnea, respiratory muscles, sleep apnea

*From sound science to sound sleep*

New research from U of T could provide some restful nights for the 18 million North Americans who suffer from obstructive sleep apnea.

In a recent study that appeared in the Journal of Neuroscience, U of T scientists demonstrated that repeated obstruction of the airways requires release of the brain chemical noradrenaline. The release of this chemical helps the brain learn to breathe more effectively and purposefully. (more…)

comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Australia

By Guest PostFebruary 3, 2011Technologyaustralia, brazil, Comscore, cookie deletion, france, Germany, internet users, new zealand, online audiences, serial cookie deleters, third party cookies, white paper

*Study Finds that Without Proper Adjustments, Site-Server Estimates can Overstate Audience Size by Factor of up to 2.7x*

Sydney, Australia, February 3, 2011 – comScore, Inc., a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments, site-server measurement of the size of website audiences in Australia can be inflated by up to 2.7 times the actual number of unique visitors. (more…)

Earth-Size Planet Candidates Found in Habitable Zone

By Guest PostFebruary 3, 2011Scienceames research center, charles bolden, constellations, cygnus, earth size planet, extraterrestrial planets, Galaxy, habitable zone, jack lissauer, kepler, kepler 11, kepler 11b, kepler mission, liquid water, lyra, moffett field, NASA, science fiction, space telescope, star, william borucki

PASADENA, Calif. — NASA’s Kepler mission has discovered its first Earth-size planet candidates and its first candidates in the habitable zone, a region where liquid water could exist on a planet’s surface. Five of the potential planets are near Earth-size and orbit in the habitable zone of smaller, cooler stars than our sun.

Candidates require follow-up observations to verify they are actual planets. Kepler also found six confirmed planets orbiting a sun-like star, Kepler-11. This is the largest group of transiting planets orbiting a single star yet discovered outside our solar system. (more…)

‘Feeling Warm Makes People More Likely to Believe in Global Warming’

By Guest PostFebruary 2, 2011Culture, Environmentchicago booth, clayton critcher, desertification and drought, feeling warm, fresh drinking water, global warming, haas, hot landscapes, hot sun, idea of global warming, jane risen, mental image, overheated room, pretzels, risen and critcher, warm room

Being in a warm room can make the idea of global warming seem more likely, according to researchers from the University of Chicago Booth School of Business and the Haas School of Business at University of California, Berkeley.

A new study finds that when people feel warmer—either because they are out in the hot sun or because they are in an overheated room—they believe in global warming more. The findings were published online Jan. 20 in the Journal of Personality and Social Psychology. (more…)

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