YouTube Leads Ranking with Nearly 3.3 Hours per Viewer During the Month
Madrid, Spain, December 14, 2010 – comScore, Inc., a leader in measuring the digital world, today released data 
from its recently launched Spanish comScore Video Metrix service, indicating that 2.9 billion videos were viewed online in Spain in October 2010. (more…)
*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*
Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of 
comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337 (more…)
*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*
LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its 
comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads. (more…)
A highly skillful and delicate method of sharpening and retouching stone artifacts by prehistoric people appears to have been developed at least 75,000 years ago, more than 50,000 years earlier than previously thought, according to a new study led by the University of Colorado at Boulder.
The new findings show that the technique, known as pressure flaking, took place at Blombos Cave in South Africa during the Middle Stone Age by anatomically modern humans and involved the heating of silcrete — quartz grains cemented by silica — used to make tools. Pressure flaking takes place when implements previously shaped by hard stone hammer strikes followed by softer strikes with wood or bone hammers are carefully trimmed on the edges by directly pressing the point of a tool made of bone on the stone artifact. (more…)
*More Than 90 Percent of the Spanish Internet Population Uses the Web for Search and Social Networking*
MADRID, Spain, 26 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a 
ranking of the top ten Web properties and categories in Spain based on the comScore Media Metrix audience measurement service for September 2010. The data revealed that each of the top ten web properties in Spain have grown over the past year, with Facebook exhibiting the strongest growth with a 49 percent increase. The most visited categories in Spain were Portals, which reached 99.5 percent of the total Internet audience, Search/Navigation (92.1 percent reach) and Social Networking (90.1 percent reach). (more…)
*Consumers line up to be among the first to own new handsets.*
REDMOND, Wash. – Oct. 21, 2010 – The much-awaited launch of Windows Phone 7 has begun, with the first handsets going on sale yesterday in New Zealand, followed shortly in countries throughout Europe and Asia Pacific, including Australia, Belgium, France, Hong Kong, Ireland, Italy, Singapore, Spain and the U.K. (more…)
*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*
LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)
*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage*
*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*
Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.
