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In Europe, Apple iOS Ecosystem Twice the Size of Android When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

By Guest PostApril 21, 2011Technologyandroid os, android software, apple, apple products, blackberry, Comscore, eu5, european markets, france, Germany, Google, ios platform, ipad, ipod touch, italy, jeremy copp, media tablet owners, mobilens, oem, samsung galaxy tab, sony ericsson, spain, uk

*comScore Releases First European Data on Media Tablet Users from MobiLens Service*

London, UK, 21 April, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results of an EU5 (UK, Germany, France, Spain, and Italy) study of media tablet owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad, iPod Touch and devices running on Google’s Android software. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 28.9 million users in the five European markets, outreaching the Android platform by 116 percent.

“comScore is excited to offer insights about the comprehensive mobile ecosystem, including connected media devices, such as the iPad,” said Jeremy Copp, comScore vice president of mobile in Europe. “This new data set is part of our MobiLens service and enables our clients to understand the detailed demographic and behavioural attributes of connected media device users. This of course has significant implications for the media and developer communities as they consider how best to reach their audience on all types of connected devices.” (more…)

Microsoft Shows New Features and Future Direction as Momentum Builds for Windows Phone 7

By Guest PostFebruary 14, 2011Technologyachim berg, andy lees, barcelona, bing, camera app, internet explorer 9, jp wollersheim, marathon, Microsoft, mobile world congress, network, nokia, nokia windows phones, spain, sprint, verizon, windows phone 7, xbox live, zune

*At the Mobile World Congress event in Barcelona, Spain, Microsoft leaders announced upcoming new features for Windows Phone 7 and provided a glimpse into the new phone’s early feedback and growing momentum*

BARCELONA, Spain – Feb. 14, 2011 – Microsoft today kicked off Mobile World Congress by giving people a glimpse of what the rest of the year will bring for Windows Phone 7. Among the updates are several new features, a booming app marketplace, and the integration of even more Microsoft products with the phone.

A concrete example of the company’s vision is the new strategic partnership with Nokia. “This partnership will combine the strengths of our two companies, and fuel our growth as we build the global Windows Phone ecosystem. This is a great win for us, for Nokia, and for our existing and new customers around the world,” said Andy Lees, president of Microsoft’s Mobile Communications Business. (more…)

19.2 Million Spanish Internet Users watched 2.9 Billion Online Videos in October 2010

By Guest PostDecember 14, 20101 commentTechnologybrand building budgets, internet population, online videos, spain, spanish internet users, youtube video

YouTube Leads Ranking with Nearly 3.3 Hours per Viewer During the Month

Madrid, Spain, December 14, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its recently launched Spanish comScore Video Metrix service, indicating that 2.9 billion videos were viewed online in Spain in October 2010. (more…)

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

By Guest PostNovember 30, 20102 commentsTechnologyadvertisers, alejandro fosk, Argentina, brazil, Chile, Comscore, comscore video metrix, Facebook, footprint, globo, Google, internet users, latin america, Mexico, publishers, spain, vevo, video properties, YouTube

*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337 (more…)

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

By Guest PostNovember 17, 20101 commentTechnologyapp ads, Comscore, eu5, eu5 countries, european mobile phone, france, french smartphone owners, Germany, italy, jeremy copp, mobile marketing, mobile web, smartphone, sms ads, spain, uk, web

*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads. (more…)

Origin of Skillful Stone Tool Sharpening Method Pushed Back More Than 50,000 Years

By Guest PostOctober 30, 20101 commentScienceancient horses, blombos cave, france, hard stone hammer, mammoths, mastodons, middle stone age, paleoindian, paola villa, pinnacle point site, prehistoric people, pressure flaking, quartz grains cemented by silica, silcrete, South Africa, spain, spearheads, stone artifacts, stone knives, upper paleolithic solutrean culture

A highly skillful and delicate method of sharpening and retouching stone artifacts by prehistoric people appears to have been developed at least 75,000 years ago, more than 50,000 years earlier than previously thought, according to a new study led by the University of Colorado at Boulder.

The new findings show that the technique, known as pressure flaking, took place at Blombos Cave in South Africa during the Middle Stone Age by anatomically modern humans and involved the heating of silcrete — quartz grains cemented by silica — used to make tools. Pressure flaking takes place when implements previously shaped by hard stone hammer strikes followed by softer strikes with wood or bone hammers are carefully trimmed on the edges by directly pressing the point of a tool made of bone on the stone artifact. (more…)

comScore Ranks Web Properties and Site Categories in Spain

By Guest PostOctober 26, 2010TechnologyComscore, comscore media metrix, el pais, Facebook, Google, grupo prisa, iberia, internet audience, jaime agullo, Microsoft, rcs media group, Social networking, spain, spanish internet users, spanish publishing house, terra telefonica, web properties, YouTube

*More Than 90 Percent of the Spanish Internet Population Uses the Web for Search and Social Networking*

MADRID, Spain, 26 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a ranking of the top ten Web properties and categories in Spain based on the comScore Media Metrix audience measurement service for September 2010. The data revealed that each of the top ten web properties in Spain have grown over the past year, with Facebook exhibiting the strongest growth with a 49 percent increase. The most visited categories in Spain were Portals, which reached 99.5 percent of the total Internet audience, Search/Navigation (92.1 percent reach) and Social Networking (90.1 percent reach). (more…)

Scenes from Windows Phone 7 Launch in Europe Australia, and New Zealand

By Guest PostOctober 21, 2010Technologyandrew willett, asia-pacific, australia, belgium, berlin, Europe, france, Germany, hong kong, ireland, italy, jourdan templeton, london, new zealand, orange shop oxford street, singapore, spain, uk, windows phone 7, windows phone blog post

*Consumers line up to be among the first to own new handsets.*

REDMOND, Wash. – Oct. 21, 2010 – The much-awaited launch of Windows Phone 7 has begun, with the first handsets going on sale yesterday in New Zealand, followed shortly in countries throughout Europe and Asia Pacific, including Australia, Belgium, France, Hong Kong, Ireland, Italy, Singapore, Spain and the U.K. (more…)

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