Tag Archives: market

IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality?

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*Media & Entertainment Providers Must Practice New Rules for Engagement, Digitizing Content is Not Enough*

ARMONK, N.Y. – 16 Apr 2012: A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. (more…)

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Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

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*comScore Presents ‘The State of the Internet in Australia’*

Sydney, Australia, February 18, 2011 – comScore, Inc, a leader in measuring the digital world, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented at a comScore-hosted industry event in Sydney. Among the report’s key findings was that Social Networking now accounts for the largest amount of total time spent online at 22 percent, an increase of 5.3 percentage points from the previous year, as social media plays an increasingly prominent role in Australians’ digital lives. (more…)

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comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

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*Study Shows Creative Quality Drives More Than Half of the Sales Changes for Brands Analyzed* 

RESTON, VA, January 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns.  (more…)

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