Blog

Amazon Launches Kindle for the Web

Technology

*Readers can now read the first chapter of Kindle books for free through web browsers – no download or installation required.*
 *Bloggers and website owners can embed Kindle book samples and earn referral fees on sales.* 

SEATTLE, Sep 28, 2010 (BUSINESS WIRE) — Amazon.com (NASDAQ: AMZN) today introduced the beta version of “Kindle for the Web,” making it even easier for customers to discover new books and authors by sampling Kindle books directly through web browsers–no installation or downloading required. Amazon is also inviting bloggers and website owners who are participants in the Amazon Associates Program to be part of Kindle for the Web by embedding samples of Kindle books on their websites. These website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites. More information about Kindle for the Web and how to embed Kindle book samples is available at www.amazon.com/kindlefortheweb.

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comScore Introduces Digital GRP “Overnights” in AdEffx™ Campaign Essentials

Technology

*New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization* 

RESTON, VA, September 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the availability of digital GRP “overnights,” campaign reporting across global markets, verification of ad delivery by audience and geography, and detailed campaign analysis by creative and placement strategy.

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IBM to Acquire BLADE Network Technologies

Technology

ARMONK, N.Y. – 27 Sep 2010: IBM (NYSE: IBM) today announced it has entered into a definitive agreement to acquire BLADE Network Technologies (BLADE), a privately held company based in Santa Clara, CA. BLADE specializes in software and devices that route data and transactions to and from servers. The acquisition is anticipated to close in the fourth quarter of 2010, subject to the satisfaction of customary closing conditions and applicable regulatory reviews. Financial terms were not disclosed.

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Putting on the Pounds after Weight Loss? Hit the Gym to Maintain Health Gains

Health

COLUMBIA, Mo. – Although obesity is a major risk factor for disease, much of the threat may be associated with the metabolic (or cardiometabolic) syndrome, a cluster of risk factors related to diabetes and heart disease. Losing weight can improve health and reduce many of these risk factors. However, many people struggle to keep the weight off long-term. Now, researchers at the University of Missouri have found that people who perform resistance training while regaining weight can help maintain strides in reducing their risks for chronic disease. (more…)

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