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Amazon Web Services Announces “Read Replicas” for Amazon Relational Database Service – Delivering Added Scalability for High Traffic Web Applications

*AWS also introduces lower prices for high memory Database Instances*

SEATTLE, Oct 05, 2010 (BUSINESS WIRE) — Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today announced Read Replicas, a new feature for Amazon Relational Database Service (Amazon RDS) that makes it even easier to scale MySQL database deployments to meet the performance demands of high-traffic web applications. Read Replicas allow customers to create one or more copies of a given MySQL Database Instance, which allows an application to serve read traffic from multiple database replicas. Customers can create or delete replicas in minutes using the intuitive point-and-click interface of the AWS Management Console. To get started using Read Replicas for Amazon RDS, visit: https://aws.amazon.com/rds/. (more…)

Ancient Colorado River Flowed Backwards

Science

Palo Alto, CA — Geologists have found evidence that some 55 million years ago a river as big as the modern Colorado flowed through Arizona into Utah in the opposite direction from the present-day river. Writing in the October issue of the journal Geology, they have named this ancient northeastward-flowing river the California River, after its inferred source in the Mojave region of southern California. (more…)

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

Technology

*Creative Up to 4 Times More Important than Media Plan*

RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)

IBM Launches First Smarter Planet Game to Tackle City Challenges

Technology

ARMONK, N.Y., – 04 Oct 2010: IBM (NYSE: IBM) today announced the availability of CityOne, the world’s first Smarter Planet interactive simulation designed to help business and civic leaders discover how to make their cities and industries smarter by solving real-world business, environmental, and logistical problems. (more…)

Online Safety Call: ‘Stop. Think. Connect.’

Technology

To kick off National Cyber Security Month, Microsoft has joined a large coalition of government agencies, nonprofit organizations and private businesses in crafting a common online safety and security message: ‘Stop. Think. Connect.’

REDMOND, Wash. — Oct. 4, 2010 — Stop. Think. Connect. (more…)

Who Owns The Media? The 6 Monolithic Corporations That Control Almost Everything We Watch, Hear And Read

Media, Politics

Back in 1983, approximately 50 corporations controlled the vast majority of all news media in the United States. Today, ownership of the news media has been concentrated in the hands of just six incredibly powerful media corporations. (more…)

Berkeley Lab Creates New Energy Model for Chinese Cities

Environment

To tally the energy consumption of a city, the usual method is to add up all the energy used by residents—when they drive their car or turn on the air-conditioning—plus all the energy consumed by commercial buildings and industries in their day-to-day operations. But how should one account for the energy that went into building the office park where people work or paving the roads that people drive? And what about the energy required to make the clothes they are wearing? (more…)

Plastic Kitchenware: Use At Your Own Risk

Health

Plastic dishes and packaging were very rare during the Soviet times. Practically all Russians remember the time when groceries were packed in grey or brown paper. Soviet food stores did not even use polyethylene film: sausages, butter, fish and even sea cabbage would be wrapped in packing paper when sold to customers. (more…)