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comScore Reports Top 20 Web Properties in Poland

*Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity*

London, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the comScore Media Metrix audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.

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Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition

Technology

*Contest to Reward the Most Creative Digital PSA Campaign*

SUNNYVALE, Calif. & NEW YORK, Sep 28, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ: YHOO) and the Ad Council today announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. (more…)

Predicting Divorce: U-M Study Shows How Fight Styles Affect Marriage

Culture

ANN ARBOR, Mich.—It’s common knowledge that newlyweds who yell or call each other names have a higher chance of getting divorced. But a new University of Michigan study shows that other conflict patterns also predict divorce.

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‘Market Changes Affect Risk Tolerance’

Economy

COLUMBIA, Mo. – As the U.S. economy continues to lag, many investors remain wary about taking risks with the stock market. Now, researchers at MU have concluded that this attitude toward investment risk-taking is more than just a recent trend.

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Amazon Launches Kindle for the Web

Technology

*Readers can now read the first chapter of Kindle books for free through web browsers – no download or installation required.*
*Bloggers and website owners can embed Kindle book samples and earn referral fees on sales.*

SEATTLE, Sep 28, 2010 (BUSINESS WIRE) — Amazon.com (NASDAQ: AMZN) today introduced the beta version of “Kindle for the Web,” making it even easier for customers to discover new books and authors by sampling Kindle books directly through web browsers–no installation or downloading required. Amazon is also inviting bloggers and website owners who are participants in the Amazon Associates Program to be part of Kindle for the Web by embedding samples of Kindle books on their websites. These website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites. More information about Kindle for the Web and how to embed Kindle book samples is available at www.amazon.com/kindlefortheweb.

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comScore Introduces Digital GRP “Overnights” in AdEffx™ Campaign Essentials

Technology

*New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization*

RESTON, VA, September 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the availability of digital GRP “overnights,” campaign reporting across global markets, verification of ad delivery by audience and geography, and detailed campaign analysis by creative and placement strategy.

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Complexity Not So Costly After All, Analysis Shows

Science

ANN ARBOR, Mich.—The more complex a plant or animal, the more difficulty it should have adapting to changes in the environment. That’s been a maxim of evolutionary theory since biologist Ronald Fisher put forth the idea in 1930.

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IBM to Acquire BLADE Network Technologies

Technology

ARMONK, N.Y. – 27 Sep 2010: IBM (NYSE: IBM) today announced it has entered into a definitive agreement to acquire BLADE Network Technologies (BLADE), a privately held company based in Santa Clara, CA. BLADE specializes in software and devices that route data and transactions to and from servers. The acquisition is anticipated to close in the fourth quarter of 2010, subject to the satisfaction of customary closing conditions and applicable regulatory reviews. Financial terms were not disclosed.

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