Great Halloween Safety Tips
For Trick or Treaters
- Carry a flashlight.
- Stay on sidewalks.
- Obey traffic signals. (more…)
Blog
Yahoo! to Acquire Dapper; Extends Leadership in Display Advertising With Dapper’s Ability to Drive Performance and Efficiency With Creativity and Science
SUNNYVALE, Calif., Oct 05, 2010 (BUSINESS WIRE) — Yahoo! Inc. (NASDAQ:YHOO) today announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization. Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. Dapper’s capabilities combined with Yahoo!’s already deep consumer insights will further enhance Yahoo!’s ability to deliver customized and relevant advertising. (more…)
Microsoft Announces Forthcoming Availability of Microsoft Dynamics SL 2011
REDMOND, Wash. — Oct. 5, 2010 — Microsoft Corp. (Nasdaq “MSFT”) today announced that Microsoft Dynamics SL 2011, its enterprise resource planning (ERP) solution designed for midsize project-driven organizations, will be generally available in the second quarter of 2011 in English in the United States, Canada, the Caribbean and Puerto Rico. Availability of a Spanish version for Latin America will be announced later. (more…)
A Sing-Song Way to a Cure for Speech Disorder
*MU scientist compares classical singing to traditional Indian singing to find speech disorder treatment*
COLUMBIA, Mo. – Hindustani singing, a North Indian traditional style of singing, and classical singing, such as the music of Puccini, Mozart and Wagner, vary greatly in technique and sound. Now, speech-language pathology researchers at the University of Missouri are comparing the two styles in hopes of finding a treatment for laryngeal tremors, a vocal disorder associated with many neurological disorders that can result in severe communication difficulties. (more…)
Danish Ministry Hires IBM to Deliver Smart Defense in Denmark
COPENHAGEN, Denmark, – 05 Oct 2010: In an effort to enhance the Danish Ministry’s international defense operations, IBM (NYSE: IBM) and the Danish Defense have signed a seven-year services agreement in which IBM will provide high availability, technology infrastructure and management services for the Ministry’s Resource Management System, DeMars. (more…)
Amazon Web Services Announces “Read Replicas” for Amazon Relational Database Service – Delivering Added Scalability for High Traffic Web Applications
*AWS also introduces lower prices for high memory Database Instances*
SEATTLE, Oct 05, 2010 (BUSINESS WIRE) — Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today announced Read Replicas, a new feature for Amazon Relational Database Service (Amazon RDS) that makes it even easier to scale MySQL database deployments to meet the 
performance demands of high-traffic web applications. Read Replicas allow customers to create one or more copies of a given MySQL Database Instance, which allows an application to serve read traffic from multiple database replicas. Customers can create or delete replicas in minutes using the intuitive point-and-click interface of the AWS Management Console. To get started using Read Replicas for Amazon RDS, visit: https://aws.amazon.com/rds/. (more…)
Ancient Colorado River Flowed Backwards
Palo Alto, CA — Geologists have found evidence that some 55 million years ago a river as big as the modern Colorado flowed through Arizona into Utah in the opposite direction from the present-day river. Writing in the October issue of the journal Geology, they have named this ancient northeastward-flowing river the California River, after its inferred source in the Mojave region of southern California. (more…)
comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales
*Creative Up to 4 Times More Important than Media Plan*
RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)