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A Sing-Song Way to a Cure for Speech Disorder

Health, Science

*MU scientist compares classical singing to traditional Indian singing to find speech disorder treatment*

COLUMBIA, Mo. – Hindustani singing, a North Indian traditional style of singing, and classical singing, such as the music of Puccini, Mozart and Wagner, vary greatly in technique and sound. Now, speech-language pathology researchers at the University of Missouri are comparing the two styles in hopes of finding a treatment for laryngeal tremors, a vocal disorder associated with many neurological disorders that can result in severe communication difficulties. (more…)

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Amazon Web Services Announces “Read Replicas” for Amazon Relational Database Service – Delivering Added Scalability for High Traffic Web Applications

Technology

*AWS also introduces lower prices for high memory Database Instances*

SEATTLE, Oct 05, 2010 (BUSINESS WIRE) — Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today announced Read Replicas, a new feature for Amazon Relational Database Service (Amazon RDS) that makes it even easier to scale MySQL database deployments to meet the performance demands of high-traffic web applications. Read Replicas allow customers to create one or more copies of a given MySQL Database Instance, which allows an application to serve read traffic from multiple database replicas. Customers can create or delete replicas in minutes using the intuitive point-and-click interface of the AWS Management Console. To get started using Read Replicas for Amazon RDS, visit: https://aws.amazon.com/rds/. (more…)

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Ancient Colorado River Flowed Backwards

Science

Palo Alto, CA — Geologists have found evidence that some 55 million years ago a river as big as the modern Colorado flowed through Arizona into Utah in the opposite direction from the present-day river. Writing in the October issue of the journal Geology, they have named this ancient northeastward-flowing river the California River, after its inferred source in the Mojave region of southern California. (more…)

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comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

Technology

*Creative Up to 4 Times More Important than Media Plan*

RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)

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Online Safety Call: ‘Stop. Think. Connect.’

Technology

*To kick off National Cyber Security Month, Microsoft has joined a large coalition of government agencies, nonprofit organizations and private businesses in crafting a common online safety and security message: ‘Stop. Think. Connect.’*

REDMOND, Wash. — Oct. 4, 2010 — Stop. Think. Connect.

That’s the message behind a major new online safety campaign that kicks off today and advises consumers about how to be safer online. Microsoft joined a large coalition of government agencies, businesses and nonprofit organizations to craft the slogan, which is the first unified public awareness message focused on online safety. The campaign and its accompanying message is being unveiled today during a ceremony at the Seattle Public Library. (more…)

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