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comScore Launches Mobile Measurement in Japan

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage* 

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*  

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

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‘Inner Voice Plays Role in Self-Control’

Talking to yourself might not be a bad thing, especially when it comes to exercising self-control. 

New research out of the University of Toronto Scarborough – published in this month’s edition of Acta Psychologica – shows that using your inner voice plays an important role in controlling impulsive behaviour.

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comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns* 

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

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Startup Nurtured by Microsoft Launches E-Mail Collaboration Product

REDMOND, Wash. Two of the biggest problems facing today’s information workers are e-mail overload and the challenge of keeping track of deliverables, their due dates and their owners. But now there’s a new collaboration software product called Liaise, from a company of the same name, that helps teams and individuals who send and receive hundreds of e-mails a day stay in control of the action items mentioned in their messages. (more…)

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Desert Dust Reduces Colorado River Flow

Dark-colored dust that settles on snow in the Upper Colorado River Basin makes the snow melt early and robs the Colorado River of about 5 percent of its water each year, says a new study co-authored by researchers from the University of Colorado at Boulder-based Cooperative Institute for Research in Environmental Sciences, or CIRES.

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Too Much TV, Video and Computer Can Make Teens Fatter

Too much television, video games and Internet can increase body fat in teens. A five-year study from the University of Montreal and the Sainte-Justine Hospital Research Center, published in the American Journal of Epidemiology, has found teenagers have four different patterns of screen use: increasers, decreasers, consistently high and consistently low users. (more…)

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Earth’s Highest Coastal Mountain on the Move

The rocks of Colombia’s Sierra Nevada de Santa Marta—the highest coastal mountain on Earth—tell a fascinating tale: The mountain collides and then separates from former super-continents. Volcanoes are born and die. The mountain travels from Peru to northern Colombia and finally rotates in a clockwise direction to open up an entirely new geological basin. Smithsonian scientists were part of a four-year project to study Santa Marta’s geological evolution. Their findings are published in the October 2010 special issue of the Journal of South American Earth Sciences.

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