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The Price of Popularity: Drug and Alcohol Consumption

The consumption of drugs and alcohol by teenagers is not just about rebellion or emotional troubles. It’s about being one of the cool kids, according to a study by led by researchers at the Université de Montréal. “Our study highlights a correlation between popularity and consumption,” says Jean-Sébastien Fallu, lead researcher and professor at the Université de Montréal’s School of Psychoeducation. “The teenagers we studied were well-accepted, very sensitive to social codes, and understood the compromises that it takes to be popular.” (more…)

Video Makes it Big on the Small Screen in Europe

Technology

*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*

LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)

Yahoo! and Electus Launch ‘Ready, Set, Dance!’ — a New Original, Branded Entertainment Program Sponsored by State Farm(R)

Technology

First Program Launch From the Electus-Yahoo! Partnership
The Initiative, Created by Notional in Partnership With Electus, Introduces a New Creative Format and Taps Into America’s Interest in Dance; Available on Yahoo! Music

SUNNYVALE, Calif., Sep 29, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Electus, an operating business of IAC (Nasdaq:IACI), today unveiled the first integrated content initiative of the brands’ previously announced content partnership, bringing a new format of original, branded entertainment programming to the web with “Ready, Set, Dance!” (more…)

comScore Reports Top 20 Web Properties in Poland

Technology

*Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity*

London, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the comScore Media Metrix audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.

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Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition

Technology

*Contest to Reward the Most Creative Digital PSA Campaign*

SUNNYVALE, Calif. & NEW YORK, Sep 28, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ: YHOO) and the Ad Council today announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. (more…)

Predicting Divorce: U-M Study Shows How Fight Styles Affect Marriage

Culture

ANN ARBOR, Mich.—It’s common knowledge that newlyweds who yell or call each other names have a higher chance of getting divorced. But a new University of Michigan study shows that other conflict patterns also predict divorce.

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‘Market Changes Affect Risk Tolerance’

Economy

COLUMBIA, Mo. – As the U.S. economy continues to lag, many investors remain wary about taking risks with the stock market. Now, researchers at MU have concluded that this attitude toward investment risk-taking is more than just a recent trend.

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Amazon Launches Kindle for the Web

Technology

*Readers can now read the first chapter of Kindle books for free through web browsers – no download or installation required.*
*Bloggers and website owners can embed Kindle book samples and earn referral fees on sales.*

SEATTLE, Sep 28, 2010 (BUSINESS WIRE) — Amazon.com (NASDAQ: AMZN) today introduced the beta version of “Kindle for the Web,” making it even easier for customers to discover new books and authors by sampling Kindle books directly through web browsers–no installation or downloading required. Amazon is also inviting bloggers and website owners who are participants in the Amazon Associates Program to be part of Kindle for the Web by embedding samples of Kindle books on their websites. These website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites. More information about Kindle for the Web and how to embed Kindle book samples is available at www.amazon.com/kindlefortheweb.

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