Blog

comScore and PMB Release Fused Database in Canada, Combining Print Readership, Internet Behaviour and Product Usage Data

New Data Provides Multi-Dimensional Insights on Canadian Print and Online Audiences, Bringing Additional Value to Publishers, Agencies and Advertisers

Toronto, Canada, September 16, 2010 – comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release date for a joint product offering that links Canadians’ online media habits with print readership and other media consumption data, along with product and brand usage, all in a single database. The fused database will be available September 21 exclusively to PMB members and comScore Canada clients, with access through software suppliers licensed jointly by PMB and comScore. (more…)

Read More

New IBM Software To Help Companies Improve Web Presence

ARMONK, N.Y. – 16 Sep 2010: Today IBM (NYSE: IBM) unveiled new software designed to help organizations reinvent the way they interact with consumers over the Web and through mobile devices.  The software features analytics, social software and commerce capabilities that helps organizations create dynamic and interactive Web experiences to better target consumers and increase brand loyalty.

(more…)

Read More

TEDxRedmond Conference Brings Some of the World’s Youngest Artists, Writers and Musicians to Speak on Microsoft Campus

REDMOND, Wash. — Sept. 16, 2010On Saturday, Sept. 18, some of the nation’s most accomplished and awe-inspiring kids will be descending on the Microsoft campus. The roster includes a 14-year-old mountaineer who has climbed some of the tallest summits in the world including Mt. Everest, Mt. Kilimanjaro and Mt. Kosciuszko; three girls who started a nonprofit after a friend died of a rare form of cancer and have to date raised $250,000; and a 12-year-old environmental activist who has worked closely with Al Gore to raise awareness about global warming.

(more…)

Read More

Do Children Understand Irony?

A new study reveals 4-year-old children understand and can even use certain types of irony.

The study was published in the British Journal of Developmental Psychology by Stephanie Alexander, a PhD student at the Université de Montréal Department of Social and Preventive Medicine, under the supervision of Professor Katherine Frohlich and in collaboration with Holly Recchia of Concordia University.

(more…)

Read More