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comScore Introduces Digital GRP “Overnights” in AdEffx™ Campaign Essentials

*New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization*

RESTON, VA, September 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the availability of digital GRP “overnights,” campaign reporting across global markets, verification of ad delivery by audience and geography, and detailed campaign analysis by creative and placement strategy.

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Complexity Not So Costly After All, Analysis Shows

Science

ANN ARBOR, Mich.—The more complex a plant or animal, the more difficulty it should have adapting to changes in the environment. That’s been a maxim of evolutionary theory since biologist Ronald Fisher put forth the idea in 1930.

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IBM to Acquire BLADE Network Technologies

Technology

ARMONK, N.Y. – 27 Sep 2010: IBM (NYSE: IBM) today announced it has entered into a definitive agreement to acquire BLADE Network Technologies (BLADE), a privately held company based in Santa Clara, CA. BLADE specializes in software and devices that route data and transactions to and from servers. The acquisition is anticipated to close in the fourth quarter of 2010, subject to the satisfaction of customary closing conditions and applicable regulatory reviews. Financial terms were not disclosed.

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19 Facts About The Deindustrialization of America That Will Blow Your Mind

Economy

The United States is rapidly becoming the very first “post-industrial” nation on the globe. All great economic empires eventually become fat and lazy and squander the great wealth that their forefathers have left them, but the pace at which America is accomplishing this is absolutely amazing. (more…)

Putting on the Pounds after Weight Loss? Hit the Gym to Maintain Health Gains

Health

COLUMBIA, Mo. – Although obesity is a major risk factor for disease, much of the threat may be associated with the metabolic (or cardiometabolic) syndrome, a cluster of risk factors related to diabetes and heart disease. Losing weight can improve health and reduce many of these risk factors. However, many people struggle to keep the weight off long-term. Now, researchers at the University of Missouri have found that people who perform resistance training while regaining weight can help maintain strides in reducing their risks for chronic disease. (more…)

Katy Perry’s Cleavage not Good for Sesame Street

Entertainment

Katy Perry’s cleavage is fine for Russell Brand – not so for Elmo and Sesame Street. The children’s show says it won’t air a taped segment featuring the “California Gurls” singer and Elmo. (more…)

50 Years of the Peace Corps: U-M Students Helped JFK Change World

General, Politics

ANN ARBOR, Mich.— From John F. Kennedy to Barack Obama, presidents have challenged University of Michigan students to change the world. In Kennedy’s case, the transformation was rapid and enduring: The Peace Corps was born.

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New Species of Multi-horned Dinosaurs Unearthed in Utah

Science

“A giant rhino with a ridiculously supersized head”

“Fifteen long, pointed sideways oriented eye horns: one over the nose, one atop each eye, one at the tip of each cheek bone, and ten across the rear margin of the bony frill” (more…)