Tag Archives: xbox

Microsoft Ready to Turn Advertising Upside Down

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*Microsoft is “just scratching the surface” of what’s coming in digital advertising, said CEO Steve Ballmer. He spoke at Imagine 2011, the company’s advertising and marketing thought leadership conference.*

REDMOND, Wash. – March 31, 2011 – While Microsoft Advertising was busy on Wednesday helping T-Mobile stream a live Ellie Goulding concert across three screens, a first for both companies, CEO Steve Ballmer was thinking of the next big opportunity in advertising.

Microsoft has “a deep drive, commitment, and a lot of great work going on in all of our great brands to let our clients and consumers take advantage of the next generation of technology,” said Ballmer, speaking Wednesday at Microsoft’s Imagine 2011 marketing leadership summit. (more…)

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Microsoft Launches New Casual Games Hub

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*The company today rolled out the Microsoft Game Hub, which helps fans of casual games like Bejeweled play and interact socially across MSN Games, Bing Games and Windows Live Messenger.* 

REDMOND, Wash. – Nov. 15, 2010 – Solitaire doesn’t have to be so solitary anymore. 

Microsoft today introduces a new gaming hub that connects its three major social gaming portals, blurring the line between casual and social gameplay, said Michael Wolf, senior marketing manager for Xbox Product Marketing. 

Surrounding Zuma’s Revenge in the image above is the Microsoft Game Hub, where players can see information from their social networks, challenge friends, and track their favorite games, game history and scores — no matter what platform they’re on. Image credit: Microsoft  (more…)

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Kinect for Xbox 360: Science Fiction Comes to Your Living Room

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*Microsoft is rolling out its new gesture- and voice-controlled Kinect for Xbox 360 sensor on Thursday. Nine-year-old Morgan Walters is one of 1,200 kids, moms, and others who helped get the gaming device ready for launch. “It was really, really cool,” Morgan said after playing the Kinectimals game.* 

REDMOND, Wash. – Nov. 3, 2010 – Kinect for Xbox 360 goes on sale in North America Thursday, bringing with it a new era of controller-free gaming and entertainment. 

Once it meets you, Kinect recognizes you. With just a wave of the hand or a voice command, Kinect comes to life, bringing games, movies, TV, music, exercise, dancing and sports to your fingertips. 

No, it’s not a space-age movie; it’s your living room.  (more…)

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Millions Reaching for Most Ambitious Halo Game Yet

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REDMOND, Wash. — Sept. 14, 2010 — Millions of fans worldwide are celebrating today’s release of “Halo: Reach,” the newest installment in the Xbox 360 sci-fi saga.

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Microsoft Reports Record Fourth-Quarter Results

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REDMOND, Wash. — Microsoft Corp. announced (July 22) record fourth-quarter revenue of $16.04 billion for the quarter ended June 30, 2010, a 22% increase from the same period of the prior year. Operating income, net income and diluted earnings per share for the quarter were $5.93 billion, $4.52 billion and $0.51 per share, which represented increases of 49%, 48% and 50%, respectively, when compared with the prior year period.

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Students Get First Preview of Windows Phone 7 Devices

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WARSAW, Poland – July 9, 2010 – Christian Hood and Eric Lo already knew that they had won the contest to see who had built the best application for the new Windows Phone 7, so they didn’t think it would be any big deal when they walked on stage to get their prize.

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