ANN ARBOR — An open question as the newspaper industry struggles with declining revenues and profits is whether online ads cannibalize print advertising.
New research from S. Sriram, assistant professor of marketing at the University of Michigan Ross School of Business, finds that’s not the case. Analyzing five years of data from a top newspaper showed less than 8 percent of the print advertising decline was due to a shift to online ads on the paper’s website. (more…)
The email resembled the organization’s own employee e-newsletter and asked recipients to visit a website to confirm that they wanted to continue receiving the newsletter. Another email carried an attachment that said it contained the marketing plan the recipient had requested at a recent conference. A third email bearing a colleague’s name suggested a useful website to visit.
None of these emails were what they pretended to be. The first directed victims to a website that asked for personal information, including the user’s password. The second included a virus that launched when the “marketing plan” was opened. The third directed users to a website that attempted to install a malicious program. (more…)
Nearly 2 in 5 Tablet Owners Read Newspapers and Magazines on Their Device in August
Kindle Fire Owners Most Likely to Consume News According to comScore TabLens
RESTON, VA, October 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that Kindle Fire users displayed the strongest propensity for reading newspapers and magazines on their device.
“Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones,” said Mark Donovan, comScore SVP of Mobile. “In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space. Publishers that understand how these devices are shifting consumption dynamics will be best positioned to leverage this platform to not only drive incremental engagement among current subscribers but also attract new readers.” (more…)
*News Consumers Skew Heavily Towards Males Age 45 and Older*
Kuala Lumpur, Malaysia, August 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 ranking of the top News/Information sites in Malaysia from its comScore Media Metrix service. The report found that more than half of Malaysians online visited a News/Information site in July 2010, reaching more than 5.5 million visitors. Yahoo! News led the category with the most unique visitors, with TheStar.com.my securing the position of most-visited local news brand. (more…)
