Tag Archives: online ads

Newspaper web ads not to blame for print advertising decline

ANN ARBOR — An open question as the newspaper industry struggles with declining revenues and profits is whether online ads cannibalize print advertising.

New research from S. Sriram, assistant professor of marketing at the University of Michigan Ross School of Business, finds that’s not the case. Analyzing five years of data from a top newspaper showed less than 8 percent of the print advertising decline was due to a shift to online ads on the paper’s website. (more…)

Read More