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Study: Consumers Value Safer Food More Than Current Analyses Suggest

By Guest PostFebruary 9, 2011Economy, Healthassess the value, brian roe, consumer behavior, contamination, cost benefit analyses, cost of illness, deaths, e coli, eat bad food, economic model, food borne illnesses, food safety, government regulators, hamburger, hypothetical scenarios, kidney damage, mario teisl, pathogen, predict, roe and teisl, shiga toxin, usda

COLUMBUS, Ohio – Government regulators could more realistically assess the value of improving food safety if they considered the fact that consumers typically want to avoid getting sick – even if it means they have to pay a little extra for safer food, researchers say.

In the world of food regulation, cost-benefit analyses are a primary tool for assessing the societal benefits of mandating more stringent – and more expensive – processing practices. In most cases, regulators determine a dollar value associated with pursuing new rules by estimating how many illnesses and deaths the safer processing would prevent. (more…)

Resolved to Quit Smoking? Brain Scans Predict Likely Success

By Guest PostJanuary 31, 2011Health, Sciencebrain activity, brain scans, carbon monoxide, cigarette, co, danielle whalen, elliot berkman, emily falk, fmri, functional magnetic resonance imaging, heavy smokers, matthew lieberman, medial prefrontal cortex, neural reactions, particular brain region, predict, predict behavior change, quit smoking, resolution, smokers, television ads

ANN ARBOR, Mich.— Brain scans showing neural reactions to pro-health messages can predict if you’ll keep that resolution to quit smoking more accurately than you yourself can. That’s according to a new study forthcoming in Health Psychology, a peer-reviewed journal.

“We targeted smokers who were already taking action to quit,” said Emily Falk, the lead author of the study and director of the Communication Neuroscience Laboratory at the U-M Institute for Social Research and Department of Communication Studies. “And we found that neural activity can predict behavior change, above and beyond people’s own assessment of how likely they are to succeed. (more…)

Predicting Divorce: U-M Study Shows How Fight Styles Affect Marriage

By Guest PostSeptember 28, 20101 commentCultureblack american, black couples, conflict patterns, couples, divorce, journal of marriage, kira birditt, marriage, predict, university of michigan

ANN ARBOR, Mich.—It’s common knowledge that newlyweds who yell or call each other names have a higher chance of getting divorced. But a new University of Michigan study shows that other conflict patterns also predict divorce.

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Tag Archives: predict

Study: Consumers Value Safer Food More Than Current Analyses Suggest

Resolved to Quit Smoking? Brain Scans Predict Likely Success

Predicting Divorce: U-M Study Shows How Fight Styles Affect Marriage