ANN ARBOR, Mich.— Talking or texting on a cell phone in public might seem off-putting to people nearby, but a new study suggests that using mobile devices may actually help spark conversations with strangers.
The University of Michigan study examined how mobile communication influences the extent to which people engage with others in public. The new findings indicate that overall frequency of cell phone use in public does not cause them to shun nearby strangers. In fact, the result may be the opposite. (more…)
*Report Highlights 2010 Mobile Trends in U.S., Europe and Japan*
BARCELONA, SPAIN, February 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released The comScore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report highlights important components of the mobile market including device trends, smartphone adoption, browser/application usage and mobile content consumption, with a look at how marketers can utilize the mobile medium in 2011.
“2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life. And, the coming year has the potential to be even more exciting. As the mobile ecosystem continues to develop, including progress in mobile advertising and commerce, it’s clear that mobile is destined to become an increasingly important platform for digital marketers across all industries.”(more…)
*Number of Smartphone Users Up 60 Percent Versus Year Ago*
RESTON, VA, February 7, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLensservice, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The December report found Samsung to be the top handset manufacturer overall with 24.8 percent market share, while RIM led among smartphone platforms with 31.6 percent market share. (more…)
ARMONK, N.Y. – 08 Oct 2010: Information technology professionals predict that mobile and cloud computing will emerge as the most in-demand platforms for software application development and IT delivery over the next five years, according to a new IBM (NYSE: IBM) survey released today. (more…)
*Japan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June
Social Networking Shows Highest Reach among U.S. Mobile Users, While Europeans Text the Most *
RESTON, VA, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets. (more…)
*Mobile Dating Sites on the Rise, Males 25-34 Represent Nearly a Quarter of UsersItalians Lead European Countries in Seeking ‘Amore’ on their Mobiles*
LONDON, U.K., August 26, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that young adult males factor prominently in the increase in Europeans accessing dating sites on their mobile phones. (more…)
